Our brands

Taking over the beauty world, one step at a time. Rihanna’s Fenty Skin is going to be big. Three of the first products of Rihanna’s gender-neutral line dropped this Thursday and we couldn’t be happier. Though, let’s be honest, we might not see if officially in India, shipping it down from the US or from Instagram stores is a given.

Fenty Beauty debuted in 2017 with an unprecedented 40 foundation shades across the skin spectrum with varying undertones — forcing other brands to step up and cater to more diverse skin tones, in what is now called “the Fenty effect.”

Now Rihanna wants to revolutionize skincare too. Take a look at her tagline, “The New Culture of Skincare”.

“I’m a woman of color and I have a lot of sensitivity in a lot of areas of my face,” the Barbadian-American singer, actress and business mogul, said on Instagram. “[…] I wanted a product that just worked.”

The vegan, gluten-free skincare line debuting Friday comes in millennial-friendly pastel packaging, some of which is refillable. And RiRi says it’s gender-neutral: “Whoever told you skincare has a gender, LIED to you!” she told a fan on Instagram.

The three products — dubbed the Fenty Skin Start’rs — are intended to be used together as an approachable skincare routine.

The Total Cleans’r Remove-It-All Cleanser ($25, Rs 1,871 approx) contains brightening Barbados cherry, ginkgo biloba for oil control, and antioxidant-rich green tea and fig.

Fat Water Pore-Refining Toner Serum ($28, Rs 2100 approx) is a hybrid serum-toner with a watery texture. Ingredients include Barbados cherry again, along with hydrating cactus flower, Niacinamide to help minimize dark spots and even skin tone, oil-reducing and pore-refining Australian lemon myrtle and witch hazel water.

Lastly, the pink-tinted Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35, Rs 2600 approx) promises to be undetectable once on, with no annoying white cast on darker skins. It contains antioxidant Kalahari melon, niacinamide and hydrating baobab — and no oxybenzone and octinoxate, two common sunscreen ingredients harmful to coral reefs.

The Fenty Skin line is not completely eco-friendly or green but the bottles are made using PCR and can be recycled.

In a sunny promo clip released last week, Rihanna and a host of diverse models are joined at a pool by rappers A$AP Rocky and Lil Nas X.

Shop the collection from July 31 at FentySkin.com.

The singer is also hosting a live virtual Fenty Skin Launch Party Wednesday July 29, at 10pm EST ( Thursday 30 July here).

This article is published via AFP Relaxnews. Hero image via Fenty Skin.