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Self-care as a term has been thrown about a lot this year. There are multiple interpretations to this soulful word. For some, it’s vegging out in front of Netflix, for others, it’s mental fitness, for many, it’s a way of detoxing and reviving the soul for greater things. For us, it’s all of the above, with just a pinch of skincare added. Hence, the first act and the easiest path to radical self-care is ding-ding-ding, masking. Maybe, these 8 best face masks that are super popular on Instagram can lead the way. 

Glamglow Flashmud Brightening Treatment Glam To Go, Rs 1,750

Of all the Glamglow masks, there’s only one mask everyone talks about way more than the others and it’s the brightening treatment. The flash mask works instantly, giving you brighter, more clearer skin in 15 minutes. It’s that fast, and that’s the reason why vloggers like Shreya Jain and Debasree have recommended it highly. The reason it works? The Teaoxi Technology is actually White Birch Leaf which is known to give you new and improved colour-balanced skin tone. 

Innisfree Super Volcanic Pore Clay Mask 2X, Rs 1,100

For years now, this mask is the single bestseller at Innisfree and all because that volcanic clay is very effective. The mask has 1o interesting ingredients to tackle your pores. Plus, it’s a great blackhead remover and a deep cleanser. Best for oily skin because it clears out the skin and controls sebum. The fun bit is that it contains walnut shell powder which makes it a perfect exfoliator.

Kiehl’s Turmeric & Cranberry Seed Energizing Radiance Masque, Rs 3,900

Yes, we’re talking about a turmeric-based mask and this one is glorified across social media for being one of the best in terms of ingredients. This radiance mask, within ten minutes guarantees smoother, more brighter skin and not just that, it is anti-inflammatory too. Best for troubled, dry, pigmented skin that needs a pick-me-up. It’s also packed with antioxidants – hello, cranberry extracts.

Pixi Glow Mud Mask, Rs 2,280

Apart from the glow tonic, Pixi relies on this mask to hit all the high notes. The mud mask is known to be a 15-minute facial – and you can only use it at night. Its super powerful because it acts like an enzyme peel that gives you a healthy-looking glow while purifying and balancing your skin. It can come close to the Innisfree Volcanic Clay mask but only with more hydration inside it.

Aztec Secret Indian Healing Clay, Rs 1,440

Probably the star product from this company, this mask is a universal hit, not just on Instagram. Every reddit mask question, every beauty forum and every tik-tok-er loves it. This mask is proof that bentonite clay is the hero of masking and lives on the age-old tale that Cleopatra used clay from the Nile river to give her face the much-needed detox. The clay comes from Death Valley, California, where it is sun- dried for up to six months in temperatures that sometimes reach 134 degrees. It’s known as the world’s most powerful facial for just this reason.

Bobbi Brown Radiance Boost Mask, Rs 4,600

If you thought Bobbi Brown is just makeup, you got to be kidding us because their skincare is superbly popular. We’ve seen big influencers mask their way to fashion weeks with their instant boost/detox face masks. This one in particular is so effective – gives your skin hydration, boosts brightness and even gently exfoliates. For us, it completely retextured our skin – which is pretty rare in masks. Dead skin cells are removed and glow is added in minutes thanks to the presence of Kaolin Clay and super-moisturizing Algae Extract and Sodium Hyalu-ronate.

The Face Shop Smart Peeling White Jewel, Rs 950

Via Crazynailzzz

The only reason we picked up this mask is because it’s always sold out, but amped up on reviews on Instagram thanks to Aanam Chashmawala and Ankita Srivastava, two well-known beauty bloggers. The reason for its appeal? It suits all skin types and will give you that bright, peeled skin effect. The power-packed facial works with real pearl powder to give off that brightness and also contains natural cellulose that  removes dead skin cells. What’s most interesting about this mask? It also comes with potent anti-aging benefits that helps promote cell regeneration.

Purearth Mitti Raw Honey Face Masque, Rs 6,300

Everything at Purearth is a favourite with us, thanks to the divine work of Kavita Khosa. But the one product that stands out among the rest is the Mitti Honey Mask. A bestseller on Instagram, it contains potent and pure ingredients like raw organic honey and antioxidant cacao mixed with Ayurvedic clays to create a mask like no other. Great for dry skin, this product is hand churned in small batches and is as organic as it can get with processes and ingredients. There are some amazing ingredients to play with too – rosa damascena, frankincense, sweet orange, ylang ylang, hemp, tamanu and apricot oils. Plus, its omes in violet glass, one good reason why it stays potent.

Featured image: Glamglow 

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.