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I have a pet peeve when it comes to beauty bloggers and influencers – they all say the same things, promote the same coupon code and applaud that high-profile *trending* lipstick that launched yesterday. But really, we are done with that in 2020. 

This year, inspiration in beauty comes from real pictures, off-beat recommendations and intuitive makeup sessions and it’s time we followed the real stars who show us the best way to understand and implement beauty in makeup and skincare.

We put together a complete list of beauty influencers who are both popular, off-beat and unique for the right reasons. What makes them special is the fact that these men and women are not one-brand loyalists, promo-code enthusiasts or Instagram-trend propagators. Instead their choices are clean, well-informed and often, discovery-friendly alongside well-researched analysis. I swear I have a Pinterest board with every recommendation they gave and it’s my blueprint for my future beauty buys. This year, Instagram is saying one thing and one thing only – follow those who resonate with you. But more than anything, follow those who stay true to their research. After all, you are the company you keep.

Wayne Goss

No one can beat Wayne Goss when it comes to makeup tutorials because they are filled with anecdotes, British humour and very very user-friendly. His choices are often offbeat and he can be credited to introducing viewers to labels like Dr. Sam‘s and Good Molecules

Gothamista

The queen of skincare, NYC-based beauty influencer and vlogger, Renée Chow is known for her intuitive touch when it comes to finding cult skincare. Her reccos of Korean skincare (I found Snail Mucin first on her vlog!) and offbeat clinical products have gotten her a loyal fanbase. 

Corallista

Mumbai-based beauty, Ankita Srivastava is known for her pretty makeup tutorials and extensive research-based skincare reviews. What we love about her is her refreshing honesty and bang-for-the-buck product choices. I personally think that she’s the most honest, most hard-working beauty blogger in the business.

Debasree Banerjee

The star of our new video, Minimal Beauty, Debasree is our go-to beauty expert for everything makeup. Her tutorials on neon eye makeup, her easy to create everyday looks and her affordable beauty product recommendations are the reason why we are addicted to her channel. 

Susan Yara 

Susan Yara is an Asian of mixed heritage married to a South Indian and has been a beauty and lifestyle expert, producer, on-camera host for her two beloved YouTube channels: Mixed Makeup and FAM: For All Moms. Watch her for unbiased opinions on skincare, the way she deciphers skincare ingredients is applaudable. 

Vasudha Rai 

A former Harpers Bazaar Beauty Director with over 15 years in the business, Vasudha Rai hosts VBeauty, a blog and youtube channel that’s all about cruelty-free, sustainable and luxe beauty. She reviews each product herself and has pretty strong opinions on beauty ingredients and their place in skincare. 

Deepica Mutayala

An entrepreneur and beauty vlogger, Deepica is known for her strong beauty community that works with inclusivity. Her own label Tinted has some stellar products and her endearing home videos featuring her parents and her beauty routine are really honest and forthcoming – a trait we love in the beauty world. 

Arshia Moorjani 

A New Yorker and a slick one at that, Arshia is all about desi, brown beauty on the internets. Her luxe choices, her pretty house and her organizational skills make her Youtube channel an Instagram-worthy space. Her brown girl beauty series of affordable makeup, lipsticks for brown skin etc are wildly popular. 

Komal Basith 

A Bengaluru-based beauty blogger and owner of JossBox, Komal is a well-known figure in the beauty business. Her refreshing take on ingredients, especially skincare and her honest criticism is why we gravitate towards her Instagram page and website. But lately, the lady also started actively doing IGTV videos with basic, informational videos that we cannot get enough of. 

Just Ask Arjun

An eco-conscious, green blogger and influencer from Australia, Arjun is by far one of the most off-beat figures we have in beauty. His photography is minimal and his choice of products – luxe and sustainable at every step. He introduced us to some great labels too, case in point, Agent Nateur, Earthwise, Votary and African Botanics.

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.