Minimal beauty is the biggest buzzword in 2020 for many reasons. There is a growing need to curb the excess,  a move towards sustainability, and enough reasons to recreate a more tighter, pared-down routine.

But what all does this idea of minimal beauty encapsulate? We spoke to five women, who in 2020 are defining beauty simplistically. From beauty YouTuber Debasree Banerjee, who wants to go au naturel to stay on the right side of beauty, to one of India’s top models Erika Packard, who is embracing her “flaws” and choosing her makeup accordingly, minimalism is big. Jewellery designer Mrinalini Chandra is looking to stick to basics, celebrity stylist Aastha Sharma wants her regime to be effortless, and singer-songwriter Lisa Mishra is adopting sustainable, mindful, cruelty-free products.

Celebrity makeup artist Elton J Fernandez, who has created the canvas and has worked on the shoot, reiterated the growing trend. “I have stopped using too much. I stick to a good base and top it up with simple details — a bitten lip, a nude eye, or a clean mascara look. It’s no longer overdrawn or over-defined.”

All these ideas define Minimal Beauty 2020, and these women showed us the first step to achieving it — we asked them to pick just three products and create looks that personified the idea for them. And they showed us their own special routines, their thoughts on beauty in 2020, and how they are staying simple and clutter-free this year.


Editor: Preetika Mathew
Photographer: Pranav Bhasin
Hair and Makeup: Elton Fernandez
Beauty Editor: Latha Sunadh
Styling: Snehal Fernandes
Location: RV Studios, Mumbai 

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.