Estée Lauder, known for its innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances, have found a muse for themselves in India. Diana Penty has been named as the brand’s very first Indian ambassador. The Bollywood actress and model has now joined the likes of Kendall Jenner, Karlie Kloss and Joan Smalls, who are some global icons the brand works with.
The star will feature in skincare and makeup campaigns across digital and in-store platforms for the brand, and her very first campaign will be for Estée Lauder’s iconic Advanced Night Repair. “We are thrilled to welcome Diana to Estée Lauder India as our first Brand Ambassador,” says Rohan Vaziralli, General Manager, Estée Lauder Companies India “Her independence, confidence, sophistication and radiance reflect the modern Indian woman today and will bring a fresh attitude to our brand legacy and style. We’re excited to reveal our first campaign with Diana and truly believe she will help connect our brand with female consumers around the country.”
“It is an honour to be the first face for Estée Lauder in India. Being the first Indian woman to represent this iconic global brand is a dream come true. I think confidence and inner happiness makes one beautiful and I hope that I can inspire other young women to bring out the beauty in them,” adds Penty, who will also work on the Pure Color Love Lipstick campaign in India alongside her influencer-lead campaign for the Double-Wear Stay-in-Place Foundation.
Penty is a worthwhile candidate for this role, one that catapults into a global league of sophisticated, authentic women that Estee Lauder as a company strongly represents. She made her runway debut with Italian designers Trussardi and Gianfranco Ferre, while becoming a top model on the runway for Indian designers like Wendell Rodricks, Rohit Bal, Tarun Tahiliani, Sabyasachi and more. She started her film career in 2012 with ‘Cocktail’, followed by ‘Happy Bhag Jayegi’, ‘Lucknow Central’ and more recntly. ‘Parmanu: The Story of Pokhran’.
Follow @Esteelauder and @DianaPenty on Instagram to know more about her upcoming campaign.