Home > Beauty & Grooming > Skincare > Vocal for Local: 12 homegrown Ayurvedic brands you must bookmark today
Vocal for Local: 12 homegrown Ayurvedic brands you must bookmark today

These homegrown Ayurvedic beauty brands are popular and come with effective formulations and ingredients.

Beauty is now moving towards sustainability, and with ‘vocal for local’ as our motto of the year, it’s no surprise that Ayurvedic brands are now the centre of attention. India is the land of Ayurveda and our expertise in plant-based. Local ingredients have not just won accolades from the region but also globally.

This 5000-year-old science is getting a makeover and adapting itself to modern needs by adding in sunscreen and a balm-to-oil makeup remover to the Ayurvedic kitty. We picked out 12 impressive labels that have made Ayurveda more convenient for new-age millennials.

 Some of the best homegrown Ayurvedic brands in India –

The OG guys

Forest Essentials

Perhaps the first and the only Ayurvedic label that had the country at hello, Forest Essentials has been in our lives forever now. Their philosophy is simple, “If you can’t eat it, you can’t put it on your face”. The brand is pure, natural, seasonal and cruelty-free. They have some great ingredients they work with regularly that come from the Himalayas. The luxury Ayurvedic label combines efficacy with sensorial experience – a treat for the skin.

Best product to buy: Soundarya Radiance Cream with 24K gold and SPF25, Rs 4,800

Kama Ayurveda

Global favourite Kama Ayurveda is known for its quality ingredients, simple products, and effective formulas. The brand uses the Ayurvedic science of healing to create beautiful treatments for the face, body, and hair. The Arya Vaidya Pharmacy and Kama Ayurveda work together with local forest communities, and small-scale farmers and artisans to source their natural ingredients. The label is EU certified and is free of artificial colours, fragrances, parabens, or petrochemicals, and that means new beginnings in clean beauty for us.

Best product to buy: Kumkumadi Brightening Ayurvedic Face Scrub, Rs 1,450

Just Herbs

A relatively new, affordable, and highly renowned Ayurvedic label. Just herbs, over the years, has amassed a cult following. The label from Chandigarh, Haryana, comes with 100 per cent Ayurvedic formulations and all the products are certified by the Ministry of Ayush, Govt. of India. A PETA certified company, Just Herbs also keeps away from harmful synthetic ingredients, Parabens, SLS, and more. The label gets our vote for the transparency of ingredients, and that means full ingredient disclosure.

Best product to buy: Petalsoft Anti-tan Rose Face Pack, Rs 625

The popular ones 

Ohria Ayurveda

The kansa wand that’s all over social media? That’s from Ohria Ayurveda, a popular beauty label that comes with a host of interesting natural products made from formulations passed on by the ancestors of the founder’s Ayurveda teacher in Rishikesh. From natural, organic ingredients to formulations that are gentle on the skin – Ohria Ayurveda is the one to experiment with this year.

Best product to buy: Kansa Face Magic Wand, Rs 2,550

Biotique Royal 

It’s a well-known fact that Biotique is an Ayurveda-based label, and over the years, their budget-friendly fare has been very popular. Now, the label has extended the range to Biotique Royal with the help of the ancient science of Rajveda that was founded in India 5000 years ago by Himalayan masters to preserve the health and beauty of Indian Royalty. The stunning products are known for their quality and are handpicked for efficacy and optimal potency.

Best product to buy: Jasmine & Saffron Allure Night Treatment Cream, Rs 2,875

The affordable ones


The label has been popular on Instagram for a few years now, and we were mesmerised by the range of products they offer – from haircare to skincare to body care, and even organic lipsticks. The label works with ingredients that are organically farmed, ethically sourced and made with no harmful chemicals. The only brand in India to be formally certified, annually, by the reputed European Certification Agency BDIH of Germany, their ghee-happy lip balms, Ayurvedic mascaras, and kajals are in our must-have list already.

Best product to buy: Purple Haze Kajal, Rs 395

Shesha Naturals

Straight from god’s own country, Kerala comes this upcoming authentic Ayurvedic label, Shesha Naturals. The label was etched in my memory only because it did not come out with a bunch of products. It was their virgin coconut oil that got my attention, and now, their most popular beauty product: Kasturi Manjal from South India. The products are of the purest quality and are manufactured in GMP certified labs in Kerala. Every ingredient is organically sourced and goes through a 100 per cent natural process as per the ancient Ayurveda scriptures.

Best product to buy: Kasturi Manjal, Rs 395

The niche ones 

Ananda Himalayas

Known as the spa and wellness centre of our dreams, Ananda has occupied a prime spot among wellness enthusiasts and beauty lovers alike. Located in the tranquil Himalayan foothills, a stone’s throw away from Haridwar and Rishikesh, Ananda keeps your spirits high with their knowledge of well-known traditional Indian wellness regimes through Ayurveda, Yoga, and Vedanta. Their spa products have also become popular with ingredients picked out from the region. Created by the centre’s expert aromatherapists, these products are used in the award-winning spa too, for almost 16 years – now that’s a testimonial.

Bipha Ayurveda

Another popular beauty label that is seen at every South Indian airport, Bipha Ayurveda is also from Kerala. Founded by Ayurvedic Physician, Pappy Vaidyar, the Bipha Drug Laboratories is known to showcase great ingredients and interesting timeless formulations. Every aspect of Ayurveda is immersed in the products, which are created according to doshas. And the label comes with 91 years of rich experience in Ayurveda.

Best product to buy: Kashmira Saffron Cream, Rs 1,690 

Mantra Herbal 

Created with organic, authentic and all-natural ingredients and formulations, Mantra Naturals is rooted in the ancient science of Ayurveda. It comes from the good guys at the Baidyanath Research Foundation (BRF) with over a 100-year-old legacy. The effectiveness is time-tested and in addition to being the US, FDA Approved and GMP certified, the label comes through with ethically-sourced natural ingredients which are SLES, parabens & chemical-free, and not tested on animals. The most popular collection is their premium range, the Anantam Ageless Collection that showcases gold and stem cells – definitely something to look at.

Best product to buy: Under-eye Revitalizer Serum Swiss Apple Stem Cell Saffron and Nano Silver, Rs 2,490

The new kids on the block 


From the well-known family of Ayurvedic soaps, Medimix comes a new, luxe beauty label aptly named Sadhev. The founder Lasakan Cholayil, next generation of the Cholayil family, manages to bring in the legacy of his 200-year-old lineage of Ayurvedic practices to create Sadhev’s collection of organic, cruelty-free, paraben, and sulfate-free products that are fast catching up with today’s millennials. With well-known ingredients like kumkumadi, vetiver, saffron, aloe vera, rose water, goat milk and cinnamon, the brand is here to take Ayurveda into the modern world.

Best product to buy: Aloe Vera & Saffron Gel, Rs 1,500

Balveda Weekend Ayurveda

We first spotted this label on luxe beauty blogger, Shagun Khanna’s Instagram and were curious about it ever since. The Instagram-friendly label comes with an interesting hashtag #weekendayurveda where they use their knowledge to share, impart, and create a new beauty regime with fuss-free, ayurvedic beauty traditions, to redesign our wellness routines and improve the quality of our lives. The products are for skin, hair and scalp, infused with beautiful ingredients and effective formulations. And as they say, potent natural ingredients and good energy nourish the body, in a way chemicals never can.

Best product to buy: Queen’s Secret Mud Bath, Rs 480

Vocal for Local: 12 homegrown Ayurvedic brands you must bookmark today

Latha Sunadh

Deputy Editor

When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.


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