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#VocalforLocal: Best Indian Vitamin C serums for that coveted glow

These are the best Indian Vitamin C serums for an instant glow while tackling hyperpigmentation on a daily.

The skincare community has discovered its magic elixir – Vitamin C. The versatile ingredient has been on the radar for over two years now, with international labels hyping it up as the next best thing for hyperpigmentation and glow. Indian brands have woken up to the truth that Vitamin C is an invincible ally in taking care of the most basic Indian skincare issues such as uneven skin tone, dullness, fine lines, acne scarring, and of course, hyperpigmentation. The ingredient is now being touted as a glow-keeper and the holy grail of skincare ingredients. 

Vitamin C Skincare

This potent antioxidant comes with a variety of benefits and is known to promote collagen. If anti-ageing is your thing, then this is the one ingredient that can help alleviate it. Creating the ideal Vitamin C serum isn’t easy. It’s expensive and needs a lot of care since Vitamin C oxidizes pretty fast. A bit of contact with air and staying unused for longer than six months can be problematic because the magic elixir loses its charm and effectiveness. A good reason why most Indian brands have not touched this one with a bargepole. There are too many risks — bottling, transportation, and potency being prime suspects.

In 2020, we can now safely say that the markets have started experimenting and figuring out a way to use this ingredient. And with #vocalforlocal heating up, there is a market for homegrown Vitamin C serums, face washes, and toners. Here’s a look at the best Vitamin C products from Indian labels. All of them are affordable, come with the right packaging to protect this ingredient and are also more potent because they are locally made.


When two power ingredients like turmeric and Vitamin C come through, it’s a glow like no other. Mamaearth is a homegrown brand that has been making all the right noises with their ubtans and clay masks. This serum, in particular, aims to rid your skin of hyperpigmentation and fine lines. It also contains power ingredient squalene that hydrates the skin. Plus, its fast-absorbing and non-greasy and affordable, all wins in our skincare book.


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This daily-use serum is known to be one of the most potent ones in the market. Neemli is an eco-friendly, all-natural label, and their formulations are created with Indian skin in mind and all the skincare issues we face. The serum is a non-greasy formula and helps brighten and plump your skin on the daily. For those looking for an anti-ageing serum alongside a Vitamin C addition, you found the multi-tanker right here. The serum also contains Hylauronic Acid and is enriched with anti-inflammatory Witch Hazel and soothing Aloe Vera Extract.

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The all-natural, organic label from Raipur, RAS Luxury Oils, is all about giving attention to purity and honest ingredients. Radiance Beauty-Boosting Day Face Elixir contains the best of essential oils and is a potent formula that is rich in Vitamin C to keep the skin as luminous as it can be. The oil is lightweight and hydrating – the antioxidant-filled product makes sure your skin is smooth and supple.

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Best for beginners, this Mumbai-based label makes the lightest, most interesting Vitamin C water ever. For women who have sensitive skin, this Vitamin C is lighter and easier to use, and it’s gentle as well because it’s not a thick serum, but a more hydrating formula. The black bottle does add to its allure, and it tackles pigmentation, dark spots, and dullness head-on.

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The most popular Coimbatore-based label, Juicy Chemistry, is known for its natural ingredients and high-performance skincare. Packed with antioxidants, vitamins, and omega-3 and 6 fatty acids, this versatile serum is known to revive, rejuvenate, and repair the skin with the addition of nutrient-rich essential oils. Add to that, unusual ingredients like pomegranate that helps boost collagen and reduce wrinkles. The Kakadu Plum is a well-known source of Vitamin C, and here, it helps with dullness while tackling anti-ageing. There are other ingredients like grapefruit that enhances the elasticity of the skin alongside Vitamin E and Camellia seed oil that gives your skin that instant water boost.

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Kolkata-based label Dot & Key is slowly but surely gaining popularity with their formulations and effective skincare solutions. They have a few unique products like the under-arm sunscreen and their new exfoliating AHA BHA. But their most popular product is the Vitamin C serum, containing Kakadu Plum and cherry that helps boost collagen and accelerate repair. Combined with hyaluronic acid, this is a serum that will also take care of scars and fine lines.


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Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.