In stores from Dec 1, the Zara Emotions Collection by Jo Loves features affordable, unisex perfumes that are akin to a collector’s item, coming from the legendary Jo Malone whose creations are revered among beauty aficionados. Zara’s fragrances have always been pocket-friendly and feature intense notes, and this new collaboration is a milestone for the label that’s vying to go premium.
Zara worked with Jo Malone CBE for over a year on this line, and each fragrance stands out. “I am delighted to join Zara on this amazing adventure of creativity and collaboration. Our first collection is drawn on the global heritage of both brands, Zara and Jo Loves, and using ingredients I have loved for many years. Every fragrance has been crafted with personality and a voice to tell its story in a unique fashion. I hope you enjoy this first collection – it is full of imagination and artistry,” says Jo Malone CBE.
The Zara Emotions Collection by Jo Malone CBE consists of eight fragrances. There is Vetiver Pamplemousse, Waterlily Tea Dress, Ebony Wood, Amalfi Sunray, Tuberose Noir, Fleur d’Oranger, Fleur De Patchouli, and Bohemian Bluebells — all catering to different moods and ideas. Each fragrance, in minimalistic packaging, comes in 90ml, 40ml, and 10 ml, and are priced at Rs 2,790, Rs 1,790, and Rs 590 respectively. The collector’s box is priced at Rs 9,990.
“Jo Malone CBE is widely known for her skill of story-telling through scent, here working with Zara’s team, taking inspiration from the company’s fashion collections to create these special fragrances. We are very excited about this global collaboration and can’t wait to share it with our customers” said a spokesperson at Zara, about how aesthetics and powerful storytelling are the pillars that drive both brands to success.
The Zara Emotions Collection by Jo Loves, created by Jo Malone CBE, will be available exclusively in stores and online from 1 December 2020. It will be first introduced by fragrance tester cards, which will be included in online orders and miniature samples will be distributed through ZARA stores.