Instagram is a treasure trove for beauty finds that are both offbeat and high-performance. So much so that these days, instead of browsing aisles and logging on to e-commerce sites, people are increasingly using a mix of great hashtags and following flatlays to discover a wide selection of popular beauty products. Remember the time when influencers Marianna Hewitt and Lauren Gores Ireland used Summer Fridays, their unique line with a multi-purpose face mask, to start an Instagram revolution in 2017? In minutes, every beauty blogger worth her salt had it on their feed with interesting captions and innovative punchlines. Their motto: If it didn’t photograph well, it sure won’t be shared.
Visual appeal juxtaposed with filters and just a dash of Kira Kira (the app just knows how to keep things glam!) is sure to make anyone swoon over a product these days. But the products also need to work because it’s social media and no one’s afraid to give an honest review or troll the brand if anything is amiss. Here are the seven products that we found on Instagram.
Huda Beauty Power Bullet Lipstick
These came towards the end of the year but the metallic glitter lip trend is here to stay. The multi-reflective glitter, rich pearl pigments, and iridescent shimmers are all about the satin effect with a glitter finish.
Dr. Sheth’s Basic Brightening Daily Sunscreen
This one’s been recommended by nearly every blogger we met this year and to see that an Indian label comes up with this kind of quality is just applaudable. This beauty not only protects you against UVA and UVB rays but also leaves no white cast.
Purearth Sitara Strobelighter Serum
The newest highlighter in town is made with the purest of ingredients formulated with wild harvest, supercritical and certified organic oils, macerated Ayurvedic botanicals and natural minerals, so your shine lives on.
Glam Glow Glitter Mask
Every blogger has a video with this beauty on. The glitter mask is a peel-off mask that contains a combination of algae, glacial clay, and licorice leaf that makes sure your skin is softer and firmer.
Clinique Hydrating Jelly with a custom-blend hydrator
A transparent jelly that stops you in your Instagram-story tracks? Yes, that’s the magic of this beautiful formulation that’s now going to be a staple in every beauty closet. The Clinique iD – a customised hydration system that meets specific skin needs – is the other concept that has not yet come to India but is making all the right noises.
Yu Ling Jade Facial Roller
Officially, the cult product of the year, Jade rollers taught us the many ways you can strengthen your skin by stimulating lymph drainage while massaging skin and underlying muscles.
Stila Glitter and Glow Eyeshadow
Goodbye eyeshadow palette and welcome glitter pigments in liquid form. And no one did it better than Stila this year. Comes in 13 hues and is a perfect mix of pearl and glitter.