With an increasing number of millennials opting for conscious lifestyles and healthy living, it is only right for pro-fitness brands to initiate sustainability. We’ve done the legwork for you and made a list of all the labels offering the best workout wear India. Read on!
A collective brainchild of Nirali Mehta and Jeenie Madan, Stretchery is an urban Activewear brand championing sustainable innovation for sports and physical performance. The label sticks to GOTS certified organic cotton, a product immune to pesticides and chemicals. Their range features minimalist sensibilities, is ergonomic, lightweight and comfortable for both genders. Add soothing colours to that. “We wanted to create activewear that’s indigenous yet global in appeal,” says Jeenie Madan. Their latest collection, Off The Grid, is inspired by the idea of breaking free and living an active life. “We’ve depicted this with abstract mechanical grids and figures in workout wear,” adds Mehta.
Must buys: Yoga Totes, Suede Mats and tops in striking hues
Proyog underlines an impressive variety of stretchy, breathable, comfortable and 100% organic clothing line. The label relies heavily on cotton, linens, modal materials along with its trademark fabric HYPERBREATH. HYPERBREATH is a non-restrictive fabric designed in a way that the practitioner is barely aware of its presence. Celebrated exclusively as a yoga-wear label, Proyog is leading the conversation with #SaveYogaFromPlanet, which aims to cleanse the 3000-year-old tradition that coexists with nature from the use of plastics and synthetics. Pick trendy options from tank tops to modern dhotis at this homegrown label going global.
Must buys: Scarves, headbands and yoga towels
Deivee is revolutionising ethical fashion in India that swears by sweatshop-free and fair trade production. By using unconventional blend of organic cotton, banana fiber, wild grass and recycled polyester, they’ve managed to garner enough credibility and an ever-growing fanbase. Deivee also moved one step ahead with their initiative to plant a tree with every purchase made on their website. Join founders and fitness enthusiasts Milind Soman and Darshan M for a healthy lifestyle.
Must buys: Panelled kurtis, capris and harem pants
Soul Space is styling your soul with sustainability. By using organic cotton and responsible manufacturing, it strives to bridge the gap between grassroots and glamour. Soul Space’s business model allows cotton farmers to sell better deals and improve their terms of trade, which empowers them in more ways than one. At Soul Space, products are made using the finest quality of 100% organic staple yarns eradicating the use of carcinogenic chemicals.
Must buys: Jackets and hoodies made in organic cottom
Pioneering sustainability in Activewear, Satva is a Mumbai-based brand launched by Puja Barar in collaboration with Sameer Mehra of Suminter India Organics. Using organic cotton, recycled polyester and sustainable processes, the brand is committed to products that are authentic, impactful and mindful. Besides production of sustainable clothing, Satva and Suminter also kickstarted ‘Disha’ an initiative that sponsors the education of young girls in villages where organic cotton is cultivated for Sattva garments. The duo also helped sponsor livestock immunization and medical assistance programs across 20 villages in India.
Must buys: Shorts, bralets and bottoms