Home > Beauty & Grooming > What is liquid hair, Kim Kardashian’s latest obsession? Plus, products to get the look at home
What is liquid hair, Kim Kardashian’s latest obsession? Plus, products to get the look at home

There is a whole generation out there that treats any trends started by Kim Kardashian as the holy grail. From fashion trends like an all-nude wardrobe to beauty ones like contouring, it only takes a few sightings for things to go viral. The latest on that bandwagon is liquid hair – a buttery, silky salon-like smoothness without a hair out of place.

Chris Appleton Kim Kardashian Liquid Hair
Image: Courtesy Chris Appleton Instagram

Looking back at Kim Kardashian’s hair journey, there’s plenty of mesmerising moments that make the cut — the recent snake print hair done by her hairstylist Chris Appleton, the 90s blunt-cut bob and the really long, wavy locks courtesy extensions. So when KimK gives her approval to a fluid-like hairstyle, you are seduced into wanting the same. And it’s not just us, that’s feeling themselves sliding for the liquid hair trend, even Zendaya, Dua Lipa, and ample Instagram influencers are following suit.

The current climate might not be conducive to smooth hair, but with the monsoon moving away, it might be time to give this trend a go. Shiny, smooth ‘shampoo ad’ like hair is a great get whatever your hair length might be, which is why liquid hair — a more grown-up version with glossier hair is gaining popularity. Whether you have a shoulder-length bob or billowing long hair, this frizz proof trend is worthy of a try.

The first step to achieve glass hair is a keratin treatment. A technique adopted by many celebrities, including Meghan Markle, it is a de-frizzing process that lasts for about six months. An in-salon treatment injects your hair follicle and porous areas with keratin, an essential hair protein. This leaves the hair healthier and smoother and is much better than chemical straightening procedures. While it can be done at home, the results aren’t always as effective.

Another way to get the glossy, poker-straight hair look or liquid hair is by investing in hair care products that leave you with a smoother, scalp. Here are a few recommendations for achieving the look at home.

The Olaplex Bonding Oil is a product that’s universally loved. Great for all hair types, it leaves the hair fizz-free and reverses the damage caused by heat tools. Invest in the Olaxplex Smooth & Shine Kit (Rs. 6,100) which contains their bestselling, No. 3 Hair Perfector – an at home treatment to reduce breakage and the No. 6 Bond Smoother which strengthens and moisturises your hair.


Kérastase products are the ultimate solution for frizzy hair. The Kérastase Paris Resistance Masque Force Architecte Hair Mask (Rs 3,200) contains a Pro-Keratin Complex that rebuilds damaged, high-porosity hair, and protects it from damage. Simply massage it into wet hair and see visible signs of improvement.


An at-home keratin treatment doesn’t have to be expensive. Case in point, the TRESemmé Expert Selection Keratin Smooth Treatment (Rs 480). The masque is infused with keratin proteins that soften your hair beautifully. Pair with the brand’s smoothening shampoo and conditioner, and you are sure to see visible results.

If you’re looking for an on-the-go solution to daily fizz, then the Matrix Bioloage Smoothproof Deep Soothing Serum (Rs 300 for 100ml) is a great buy. The natural water-resistant properties of the Camellia inspire the formulation of this serum that provides humidity control and anti-frizz smoothness. With ingredients like avocado, grapeseed oil and fizz taming polymers, it’s a great choice for people with light hair.

Intrigued by the hair and beauty secrets of Brazillian women, then the Brazilian Secrets Hair Pro Keratin Sublime Touch Oil (Rs 900 for 60ml) is a great start. Containing Brazilian protein with crystalised particles to align hair fibres, this highly concentrated oil hydrates and nourishes your hair to help you get that liquid hair look.

There are times when you need a quick fix to get rid of flyaways, and the TIGI Bed Head After Party Smoothing Cream (Rs 1,100 for 100ml) is that rescue remedy. It gives the hair shine and body, prevents static build-up without weighing it down. Formulated with castor seed oil, this is your secret weapon for an after-party.

What is liquid hair, Kim Kardashian’s latest obsession? Plus, products to get the look at home

Akshita Nahar Jain

Sr Associate Editor

Akshita Nahar Jain has worked with various publications, including Elle, Harper’s Bazaar Bride, and Time Out Delhi, and written extensively on fashion and lifestyle. A sucker for alliteration and stylish sitcoms, she enjoys scrolling the web for less travelled destinations.

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