Here’s everything you need to know about the Indian-born 23-year old model, Madhulika Sharmaa, who is the latest edition to Kim Kardashian’s diverse milieu of models for her Skims campaign.
Remember international beauty pageants and the joy and pride you would feel when an Indian won the title? Yes, we’re talking about an era when Sushmita Sen took the Miss Universe crown to Priyanka Chopra Jonas’ Miss World win. Indian models getting their due recognition on international runways and campaigns is akin to these feats. As fashion and beauty brands advocate for authentic diverse casting, it’s good to recognise the talent that’s making its presence felt. After Nidhi Suniel became L’Oreal Paris’s first Indian global ambassador, another Indian model is creating waves.
Cue in Madhulika Sharmaa, the Indian model we spotted on Kim Kardashian’s Instagram stories featuring the new Skims campaign. The new pyjama refresh from Kim-K’s lounge and shapewear label is a lesson in inclusivity. Bang in the middle of this summer drop is the Indian-born 23-year old model, Madhulika Sharmaa. Curious to know more about this sultry star? Read on.
Who is Madhulika Sharmaa?
Born and raised in Guwahati, Madhulika moved to Delhi to study Political Science and Economics at Miranda House, Delhi University. It was during college that she was spotted by a modelling agency after seeing her pictures on Instagram. An unplanned career move, she pursued modelling alongside her studies.
Where have I seen her?
Possibly everywhere, the model during her early years as a model in India was a regular fixture for fashion spreads on magazines like Vogue, Harper’s Bazaar, Elle, and Grazia. She made her debut with Indian designer Anju Modi’s Bajirao Mastani collection, followed by a Fabindia campaign that made her a national name. She has worked with almost all the big names in the Indian fashion industry like Anita Dongre, Tarun Tahiliani, Elan, Jayanti Reddy.
Why the interest?
Madhulika Sharmaa made her international debut in 2019 by walking the ramp for Sies Marjan and Zimmermann at the New York Fashion Week S/S 2020. Skyrocketing into international fame, the model went on to feature in various beauty campaigns for brands like MAC, Beauty Blender, and Christian Dior cosmetics.
Apart from this, she has done beauty campaigns for Christian Dior cosmetics, Mac cosmetics and Beauty Blender, all of which have been shot in the USA. And now, she has made her debut at the ongoing New York Fashion Week S/S 2020, having walked the ramp for Sies Marjan and Zimmermann. Since then, she has worked with brands like Bibhu Mohapatra, Cult Gaia, Shopbop, Free People, and more.
What makes her special?
The model has been vocal about women with dark skin and Eastern features breaking the taboo in the beauty industry. Whether it’s conversations about racism in America against or raising funds for COVID-19 relief in India, Madhulika Sharma is a mover and shaker and not just a pretty face.
All images: Madhulika Sharmaa Instagram