Our brands

It was at a design show where I truly fell in love with the gorgeous creations by Sarita Handa. I had been stalking the brand’s Instagram feed for quite a while, but seeing the details of the beautiful collections up close was the clincher. A few stalls later, I found myself in the middle of The Pure Concept’s luxurious designs. Row after row of elegantly draped fabrics, each intricately designed and beautiful in their own way.

With every kiosk piled high with stunning cushions, plush bedding, and pretty drapes, I realised the power that fabrics have to turn a house into a home. If you’re looking elevate your interiors, here’s a curated list of six Indian home fabric and furnishing labels.

Safomasi

Image: Courtesy Instagram
Image: Courtesy Instagram

At Safomasi, every piece has a story. Inspired by their travels and adventures, founders Sarah Fotheringham and Maninder Singh channel this stimulus into vibrant designs, joyful prints, and exotic narratives. Armed with the exploration of different landscapes and cultures, artist and designer Sarah creates original and unique illustrations for fabrics, furnishings, home décor, and accessories. Their speciality is hand screen printing where each colour is separately printed onto the fabric. These fabrics are sourced from mills around North India, processed using AZO-free dyes, and finished with fun trimmings.

TUNI

Image: Courtesy Instagram
Image: Courtesy Instagram

Inspired by memories of her grandmother’s unique ability to turn any piece of fabric into something beautiful, artist Mrinmayee Kundalia started her own journey in textile design. Her sustainable home furnishings brand boasts handcrafted textiles that add a sophisticated feel to any space. The aesthetic emphasizes simple lines, textured yarns, and minimal embellishments. Handwoven fabrics like khadi and cotton are dyed using AZO-free natural dyes. The conscious label also makes use of various processes to reduce their wastage like crafting cushion covers from leftover fabric scraps in each collection. This focus also extends to the packaging, which is made from up-cycled fabrics in an effort to reduce the use of plastic.

RASA

Image: Courtesy Instagram
Image: Courtesy Instagram

Known for their contemporary hand block prints, RASA describes its aesthetic as a “perpetual festival of patterns”. Founded by Madhulika Singh and Manish Tibrewal, the designs are inspired by the beautiful stories of Jaipur‘s landscape, traditions, and rich heritage and culture. From local architecture and antique jewellery designs to handwoven textiles and traditional crafts, everything has an effect on the visual. The stunning prints find its way to beautiful silks, crepe, and linens in the process.

Leah Singh

Image: Courtesy Instagram
Image: Courtesy Instagram

The combination of geometric forms and vibrant colour on handmade textiles using traditional Indian craft techniques makes for an enticing array of offerings from Leah Singh. Textures, colours and layers are at the forefront of this eponymous label. The designer and founder, who grew up in India before moving to New York, attributes her design sensibilities to her diverse upbringing; blending the rich cultural heritage of India with a more structured and minimal aesthetic of western architecture. She works closely with artisans in villages all over India, each known for their native traditional art of embroidery, weaving, printing, and crafting everything from throws and rugs to bags and pillows.

Anhad

Image: Courtesy Instagram
Image: Courtesy Instagram

Founders Jaya Kanwar and Balbir Singh Dasila started Anhad as a stage for their creativity, working with age-old techniques and talented craftsmen to create stunning pieces to drape our homes. They believe “the soul of Anhad is identified with khadi, hand-spun and hand-woven”. The hand-stitched creations feature hand-block and screen-printed designs, where the so-called imperfections are nuances that add to the beauty. Though not restricted to Indigo, they’re sure of its timeless and charming look that manifests in beautiful home linen collections.

Himeya

Image: Courtesy Instagram
Image: Courtesy Instagram

An offering from The Himatsingka Group, Himeya is an ode to the Himalayas. Their philosophy of ‘Rest Better. Be Better. Live Better.’ is at the forefront of their creation and production process. The ultra-comfortable and consciously-crafted bed and bath linen are made with the best quality cotton. The plush bed linen offerings are available in Percale and Sateen in a range of calming solids and pretty prints. Their 100% organic cotton terrycloth towels are super soft and absorbent.

Nadezna Siganporia

A published writer and editor, Siganporia specialises in the design, décor, travel, culture, and food genres. Being from a military family, she constantly moved to new places which brought about a love for travel and exploration of cultures and cuisines. When not writing, she can be found devouring Wodehouse literature, sketching, or stalking her three rescue cats, camera in hand.