Our brands

Discovering unique creations for the home is half the fun of decorating. From traditional craftsmanship to experimental designs, our country is a treasure trove of talent and artistic expression. We are always on the hunt for homegrown beauties that deserve the spotlight, from sustainable lifestyle labels to unique furniture designs to incredible stationery brands. Read on for our latest finds of homegrown decor brands.

500 B.C.

Homegrown decor brands
Image: Courtesy 500bc Instagram

Mumbai-based lighting design studio by founders Anandita Shah and Shiraz Noorani focuses on handcrafted beauties that take inspiration from geometry, film, travel, art, and the everyday. Each sculptural piece finds the perfect balance of form and function. Fiercely unique, these lights and decorative objects experiment with the interaction of geometry, light, and colour.

Minimal Indian

Homegrown decor brands
Image: Courtesy Minimal Indian Instagram

Adding to our list of homegrown ceramic brands we love is Minimal Indian. The name perfectly describes the aesthetic that designer Adrita Sarkar favours – one of simplicity. Her creations evoke a feeling of nostalgia, memories of home, and a sense of serenity. An illustrator, she is also a trained artist in the Tibetan Thangka art form which features a minimal, monochromatic, and linear style of painting seen throughout her ceramic, home textile, and wall-art collections.


Homegrown decor brands
Image: Courtesy Alankaram Instagram

The timeless elegance and beauty of solid wood take centre stage at furniture brand Alankaram. The New Delhi-based company headed by architect Anupriya Sahu is known for their exquisitely crafted furniture, which blends different woods and colour in each piece, adding to its exceptional aesthetics.


Homegrown decor brands
Image: Courtesy Ellementry Home Instagram

“Shaped with culture, rooted in wisdom, and adapted to modern sensibilities” is how Ellementry describes their handcrafted collections. Founder Ayush Baid believes that what looks good, should also do good, keeping sustainability and cultural revival at the centre of the design process. Their wide range includes everything from kitchen and tableware to decorative objects, furniture and lighting to fill any space in your home.


Homegrown decor brands
Image: Courtesy Baarique Instagram

Founders Malika Budhiraj and Surkhi Matharu translated their love for traditional metal utensils into gorgeous hand-painted collections. Collaborating with metal-smiths and painters from Rajasthan, the homegrown label crafts sustainable designs that are influenced by Indian art, nature, festivals, culture, food, and colour.

Nadezna Siganporia

A published writer and editor, Siganporia specialises in the design, décor, travel, culture, and food genres. Being from a military family, she constantly moved to new places which brought about a love for travel and exploration of cultures and cuisines. When not writing, she can be found devouring Wodehouse literature, sketching, or stalking her three rescue cats, camera in hand.