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Swedish furniture and furnishings brand IKEA, part of the Ingka Group, is all set to open its second store in the country, in Navi Mumbai, tomorrow. While IKEA opened its first Indian store in Hyderabad in 2018 and has had a virtual presence in Hyderabad, Mumbai, and Pune, this second store points to the brand’s plans for expansion in the country.

 

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The new store, located on the Thane-Belapur Road, is spread over 500,000 sq ft, and will showcase 50 room sets and plenty vignettes, all taking into account the lifestyle changes that 2020 brought about. Customers will be able to test and experience some of IKEA’s iconic products such as the BILLY Bookcase, MALM Bed, EKTORP Sofa, among others. Themes of fluidity in the home and multi-functionality, including taking a leaf out of the lifestyle of Mumbaikars, will present itself in the expansive space. On offer are more than 7,000 articles, 2,000 of which are locally sourced. A large children’s section, the largest ever for an IKEA, and a 1,000-seater restaurant are also a part of the store (the food is locally sourced).

 

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To ensure the safety of customers, the brand is following global cautionary practices, while taking cues from their stores in Hyderabad. IKEA will initially have a cap on the number of visitors to the store through prior registration on its website, by which customers will be allotted a day and time slot to visit the store. The company is putting together a whole process that will be released soon to the public.

Also introduced are a contactless shopping serviceClick & Collect‘, which provides shoppers online home furnishing services like remote planning, consultancy, and more, making the best use of the digital medium. Also launched are the New Lower Price and IKEA Family credit cards by Citi, which hope to make home furnishing affordable and accessible to all.

 

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The store in Navi Mumbai is said to employ over 1,000 people 50% of whom are women. The brand has been sourcing goods from India for over 35 years, and also actively works with social entrepreneurs and over 1,200 female artisans who provide high-end exclusive designs for the company. The brand is also big on sustainability, with the Mumbai store being a zero-discharge one.

Ingka Group is also planning on opening two more stores of different formats in Mumbai by 2021.

Hero and Featured image: IKEA India Instagram