Home > Culture > Architecture > Inspired by ‘Alice in Wonderland’, the new Klove x Arttd’inox line fuses art and lighting
Inspired by ‘Alice in Wonderland’, the new Klove x Arttd’inox line fuses art and lighting

Since the inception of Klove, their lighting design company in 2006, Prateek Jain and Gautam Seth have ensured that they don’t just create lighting but explore art through their collections. Defined by experimentation and exquisite craftsmanship, the designers have always believed in pushing boundaries, so be it their larger-than-life 3D installations for fashion bigwigs like Gaurav Gupta and Rohit and Rahul, or beautiful, unconventional forms for the home, there is always a sense drama in their creations. 

Cinthya Marquez as Alice for Klove x Arttd’inox. Image:Courtesy Tarun Khiwal

With their latest collection, Alice, in collaboration with Arttd’inox, the lifestyle brand from the House of Jindals, they have furthered their ethos. The line explores the tale of ‘Alice in Wonderland’, with the protagonist re-imagined in a post-modern era. Jain and Seth have moved beyond their chosen material glass, and fused it with steel, an Arttd’inox staple, in their new offerings; the 15-piece collection seeks to bring out the harmony between two diametrically opposite elements. It comprises oversized flowers, ceiling lights made from blown glass, a swing, installations in steel, immaculately done corner lights (akin to oversized flora and fauna of the garden in Alice in Wonderland), and steel sculpture inspired by the White Rabbit, meant for a true-blue Lewis Carroll aficionado.

Harathi Reddy as Alice for Klove x Arttd’inox.Image:Courtesy Tarun Khiwal

“As a brand, Gautam and me, we love telling stories and selling experience. We believe that if you have something to say, you have to engage all the senses and that’s how we approached out the collection,” informs Jain. “We chose Alice to be our inspiration because we have always been drawn towards strong women. For us, Alice is a woman is making choices; not going down the rabbit hole without knowing where she is headed to; she is confident and unapologetic.”

So what makes this collection special? “We have used steel in the past but blown glass has been our hero material – this time it is majorly steel’  The collection offers more than just lighting installations; there are derivative elements which put it in a social context too. For example, the use of iridescence, which symbolises Alice’s journey into and out of the rabbit hole and her ability to reach the light at the end of the tunnel.

Image: Courtesy Klove Studio
Image: Courtesy Tarun Khiwal

“Over the years, Prateek and Gautam have been pioneers in decorative lighting and interior decor. On the other hand, Arttd’inox has always successfully striven to promote the creative applications of stainless steel,” says Deepika Jindal, managing director, JSL Lifestyle Ltd. “Hence, the idea of collaborating went hand in glove. By bringing these two distinct worlds together, this partnership illuminates the persona of a world-known fable; and simultaneously showcases the infinite possibilities of design.”

Inspired by ‘Alice in Wonderland’, the new Klove x Arttd’inox line fuses art and lighting

Anupam Dabral

Sr. Associate Editor

It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.

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