From the illustrious Durlabhji family comes yet another innovation – Code Silver.
It was on a family holiday to Ooty in 2009 that Code Silver was conceptualised. With no background in silver or silver-plated gift items, the family decided to take the plunge into the world of gifting. Realising the dearth of gifting options in the country, Code Silver was launched to provide an array of diverse gifting products that would cater to the design sensibilities of a huge clientele.
Providing a perfect mélange of traditional craftsmanship with modern designs, Code Silver works with highly skilled craftsmen to create impeccable designs – from exclusive wedding giveaways and trophies to bespoke furniture and objets d’art. From the inception of every single idea to a masterpiece created by hand, each piece is a labour of love.
Everything to know about the gifting brand Code Silver –
What began as an idea in a small room with one master creator, took years to become Code Silver. The beauty and love of traditional arts, fused with the modern sensibilities of audiences, creates symphonies in molten gray, etching love and memories forever. Redefining silver, one memory at a time.
Code Silver’s popularity has resulted in several prolific collaborations with the most notable names across the country – the Taj Group of Hotels, Oberoi Hotels & Resorts, the Neemrana Group of Hotels, Sujan, Google, Ernst & Young, Reliance Foundation, Olympic Gold Quest, Air Asia, Baidyanath, AU Bank, Jaypore, Deepika Padukone’s The Live Love Laugh Foundation, to name a few. The brand even crafted the wedding favours for the wedding of Ranveer Singh and Deepika Padukone. Moreover, Code Silver was invited, along with designers JJ Valaya, Tarun Tahiliani, Rohit Bal, and Meera and Muzaffar Ali; photographer Raghu Rai; entrepreneurs John Bissell and Vivek Sahni; interior designer Adil Ahmad and many more, to design and curate two rooms at The Tijara Fort-Palace (Neemrana Group of Hotels).
So what contributes to the immense popularity of Code Silver? “I feel the workmanship and the quality, as well as the huge amount of work that goes into creating each product, makes our work a form of art. Every piece is molded to perfection and that breathes life into every product,” says Shikha Durlabhji, the youngest entrepreneur of the Durlabhji family.
Code Silver offers an entire plethora of products – wedding and corporate gifts, baby products, office accessories, décor items, barware, travel accessories, wildlife souvenirs, trophies, mementoes, and a religious range. There are diverse styles – chitai, jaali work, beaten look – that are used. The focus is always on providing a quality product. The entire gamut of manufacturing — from procuring raw material to paper, buffing, plating, and lacquering, is done in-house to ensure a top-quality product.
The Durlabhji family is known the world over for their emeralds. Padmashri Khailshanker Durlabhji had earned the sobriquet of ‘The Emerald King’. Durlabhji emeralds have graced the best showrooms, and adorned the most famous people. KS Durlabhji has been a household name in fine gemstones, venerated the world over for fine merchandise and finer business ethics.
He also founded Santokba Durlabhji Memorial Hospital in 1971. It was inaugurated by the then Prime Minister, Smt. Indira Gandhi. SDMH is a private, trust-managed, autonomous, fee-for-services and not-for-profit hospital. It is a multi-disciplinary, 480-bed, tertiary care hospital.
An entrepreneurial family such as this knew how to build a unique brand. Thus, Code Silver was launched on September 1, 2010. Code Silver is making forays not only in the domestic market but also the international market, and is ready to take it by storm.
Address: Code Silver showroom, Emerald House, D 31 Subhash Marg, C Scheme, Jaipur 302001, Rajasthan
Tel: +91 97993 32768
To buy online, log on to www.codesilver.in
Images: Code Silver