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As the world is adjusting to this new stay-at-home lifestyle, here’s how history’s most iconic brand logos would look like if they adjusted to it too. John Tovrljan, a creative director based in Slovenia, reimagined a world where brands and events tweaked their logos in cue with social distancing codes and the COVID-19 crisis as a whole. The 12-piece collection was first posted on Behance, an Adobe-owned online platform that showcases modern and digital art.

Tovrljan stated that the inspiration came while he stood outside a shut Starbucks store during the pandemic, and thought to himself, “What would it looked like if the Starbucks mermaid wore a mask?”. The applied the same emotion to other brand logos as well, which led to him designing creative masterpiece of a collection.

The most notable design from this collection is the NBA logo, where Jerry West dribbling has been replaced by a relaxed person, surfing the web on his computer. The eternal Nike quote ‘Just Do It’ was redesigned with a slight pessimist tone as ‘Just Don’t Do It’. While we’re all missing our morning Starbucks runs, the mermaid is now wearing a mask, currently a global necessity.

Ever netizen (including us) curses 2020 for being history’s most tragic year. Not only due to the virus causing a global catastrophe economically and otherwise, but also for the beloved icons we’ve lost this year – Kobe Bryant, Irrfan Khan, Rishi Kapoor, and many more. Which is why Tovrljan designed the iconic tyre manufacturer’s logo from ‘Good Year’ to ‘Bad Year’

All images: Courtesy Behance

Mikhail Gomes
Senior Features Writer
A watch aficionado, Gomes also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.