Home > Culture > Burda Media India’s #FightBackWithTesting initiative raises more than Rs 30 lakh
Burda Media India’s #FightBackWithTesting initiative raises more than Rs 30 lakh

Burda Media India recently partnered with Mylab Discovery Solutions and Milaap to help donate 10 COVID-19 test kits to hospitals. In a month, the initiative raised enough funds to double the initial projection and sponsor 21 test kits, enough to provide vital tests to 2,100 people.


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Our #FightBackWithTesting fundraiser campaign with @mylabdiscoverysolutions and @milaapdotorg has reached it’s end. With YOUR support, we have collected more than double our target amount. While we have begun the process of securing more than 20 RT-PCR test kits for donations, we wanted to take a moment to thank each of you for your generosity. We will keep you updated on the progress of the test kits reaching the hospitals and helping people get tested for #covid19 virus. Thank you to our teams for coming together to make this cause a huge success. @asiaspa.india @architecturedesign.in @discoverindia.magazine @lifestyleasiaindia @travelandleisureindia @burdamediaindia #burdamediaindia #fightbackwithtesting #deshkatest

A post shared by Burda Media India (@burdamediaindia) on Jun 1, 2020 at 11:31pm PDT

On the May 1, Burda Media India—one of India’s largest publishing houses and part of the global media giant Hubert Burda Media—teamed up with Mylab Discovery Solutions, an Indian biotechnology company authorised by the Indian government to manufacture COVID-19 test kits, in its fight against the novel coronavirus.

Realising that the first step to recovering from the pandemic is to increase the number of tests, the collaboration launched a fundraiser on South Asia’s largest crowdfunding platform, Milaap, to donate RT-PCR test kits to the worst affected cities in India. The publisher’s magazine titles and online brands, viz. Architecture + DesignasiaSpa IndiaDiscover IndiaLifestyle Asia India, and Travel + Leisure India & South Asia, led the way in the #FightBackWithTesting campaign


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*Link in description*

A post shared by Kamra (@kuna_kamra) on May 19, 2020 at 10:27pm PDT

As nearly 2,000 supporters donated, various public figures and influencers joined the fight. Observational comedian Kunal Kamra first donated an entire kit and then followed up by auctioning his YouTube Gold Button to the highest contributor. He was joined by another comedian, Karan Talwar, who auctioned a cricket ball signed by batting legend Sachin Tendulkar. These acts soon snowballed into an online movement. Lyricist Javed Akhtar auctioned a signed book while actor Naseeruddin Shah, directors Vishal BhardwajAnurag KashyapAnand GandhiAvinash ArunNeeraj Ghaywan, and writer Varun Grover followed suit by auctioning award trophies. This augmented support from several other celebrities such as Vishal DadlaniMaanvi GagrooShilpa Rao, and Rajshri Deshpande. Fashion bloggers Masoom Minawala Mehta and Santoshi Shetty stepped in to represent the fraternity to auction designer bags and dresses in support of the cause.


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Hi guys! I have partnered up with @lifestyleasiaindia to auction this Stella McCartney bag from my collection to raise funds for COVID-19 TESTING KITS. ✨ – Click on my unique donation link in my bio to donate & the highest donation amount on this link will receive this bag. – 100% of ALL donations will go to Mylab Discovery Solutions (our testing partner) & the manufacturer of the kits. They have approval from Govt. of India to make these RT-PCR kits for testing COVID-19 & their kit is the fastest COVID-19 detecting kit in India. – We haven’t beat this terrifying time yet, but every effort counts, and together we can if we go to the very source of the problem. ❤️ – Steps: 1. Click on the link in my bio to donate an amount of your choice 2. As soon as you make a donation, you will receive a payment confirmation on your email 3. Forward the payment confirmation to donatekitsforcharity@gmail.com & Masoom@stylefiesta.com 4. The highest donation amount receives this bag 5. Auction ends Sunday, 31st May midnight Remember that we’re all winners here and WE CAN BEAT THIS TOGETHER 🙏🏽 @burdamediaindia @preetikamathew

A post shared by Masoom Minawala Mehta (@masoomminawala) on May 29, 2020 at 11:52pm PDT

The initial goal was to raise Rs 13,44,000, to provide for 10 testing kits, enabling 1,000 people to get tested for COVID-19. Four weeks into the campaign, with the overwhelming support received from donors around the world, funds have now eclipsed a mammoth Rs 30,13,039, more than double the original goal. This translates into 21 testing kits manufactured, allowing 2,100 people to get tested.

Speaking on the success of the collaboration, Hasmukh Rawal, Managing Director, Mylab Discovery Solutions, said, “We were thrilled to know that Burda Media India could raise their fundraising target, not once, but twice. We would like to congratulate the team that identified, very early in the spread, that the need for testing is core to contain the impact of coronavirus. With Mylab’s locally sourced kits that are low-cost and meet 100 per cent concordance, many more patients can get now tested.”


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LINK IN BIO – To Donate & Bid 🙏🏼 We still require testing kits in India and I’ve decided to help out in my own way. The RT-PCR kits are the fastest confirmatory kits in India that need to be made available to people at large. Mylab is an Indian company that manufactures it at 0 profit. I am trying to raise funds for a kit which costs 1,34,000/- that will be donated to a hospital in Mumbai. It will help people get tested without worrying about the payment and I wish to place a few of my belongings on auction. I hope you all show support and bid with all your heart; the highest donation bid wins (you may bid for each product separately). Email us a screenshot of your donation bid (till May 31st) and specify the product you’re bidding for at santoshi@thestyledge.com and don’t forget, every effort and every little bid counts ❤️🙏🏼✨✨✨ Auctioned products: 1. Philipp Plein Dress Size : S 2. Adidas Superstars Size : UK 6

A post shared by Santoshi Shetty (@santoshishetty) on May 25, 2020 at 5:18am PDT

Björn Rettig, Burda CEO India & Asia, shared, “We, at Burda Media, keep the well-being of people first, along with all our partners. Hence, it was essential as a media house, with a strong presence in India, to do something for the society we operate within. Something for our stakeholders and readers. The idea of our fundraising initiative stemmed from a simple rationale: What would be the most effective way to control the virus in India? Hence, our campaign on #FightBackWithTesting was born. Today, I am extremely proud to say that, with the help of our well-wishers, we are now able to donate more than 2,000 tests across two government hospitals in Mumbai and Delhi—the two worst-affected cities in the country. The test kits will be donated to Tata Memorial Hospital in Mumbai and Dr Ram Manohar Lohia Hospital in Delhi.”

We, at Burda Media India, cannot thank our readers and supporters enough for making this fundraising campaign such a success.

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