On Dec 7, Lifestyle Asia announced its launch in the country with a glamorous, experiential evening that was all about ‘Celebrating Luxury’. At Mumbai’s Tote on the Turf, we showcased our approach to luxury in the Indian context, over great music, cocktails and company.
To do this, not only did we celebrate the occasion with Mumbai’s coolest movers and shakers, but also unveiled our idea of luxury via a glimpse into our big launch video series ‘The Luxury Makers’. The series gives an insight into the lives of people who define luxury in the country – designers Abu Jani & Sandeep Khosla; restaurateur Gauri Devidayal and her husband Jay Yousuf; Cecilia Morelli Parikh, owner of the multi-designer store Le Mill; designer Rahul Mishra; and architect and product designer Ashiesh Shah.
Under the canopy of trees and the backdrop of Mumbai’s racecourse, we also set up an experiential affair with beautiful installations and displays that defined the verticals on the website in the best way possible. Beauty was highlighted by the luxury brand Pure Earth, fashion by Rahul Mishra’s couture creations; design by Ashiesh Shah; wedding by Aurum by Varun Bahl; alongside a peek into luxury travel by Cox and Kings.
While sipping on Old Fashioneds created with Johnnie Walker, guests reveled in the indulgent ambience and great conversations, while enjoying music by Dualist Inquiry.
Here are glimpses from the evening…
Lifestyle Asia India’s launch party in Mumbai was an experiential affair that saw the creme de la creme descend to Tote on the Turf in Mumbai on the 7th of December.