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Help defeat COVID-19 with Burda Media India’s #FightBackWithTesting initiative

Burda Media India is an international publishing house in India. Our teams across our industry-leading magazine titles and online brands, namely Architecture+Design, asiaSpa India, Discover India, Lifestyle Asia India, and Travel+Leisure India & South Asia have joined forces to fight the current COVID-19 pandemic.

Realising that the biggest need of the hour in India is the availability of COVID-19 rapid test kits in hospitals and testing centres across different states, Burda Media India has taken the initiative to organise a fundraiser to donate RT-PCR Test Kits to the worst affected areas in India, which will be secured from our Testing Partner Mylab Discovery Solutions who have received the Govt. of India’s permission to manufacture test kits for early detection of the virus.

The money raised through this campaign will be transferred directly from Milaap to Mylab Discovery Solutions, which will help Burda Media India secure the COVID-19 testing kits that will be donated to hospitals and labs.

For our brand partner and influencer network, we urge you to step forward and #AdoptAKit to extend help and make a greater impact. Join hands with us by adopting as many kits as you can and get your employees/friends/family/followers to donate. You can choose a city of your choice to donate the kits and we will ensure timely delivery of your kits to a Govt. of India-approved testing clinic or hospital in that city. Burda Media India will extend its operations and project management services by ensuring that your kit reaches the right destination. We will inform you as soon as your kit reaches the destination.

Contact us through a DM on Burda Media India Instagram and Facebook, to get in touch. Below are some important details that you need to keep in mind before becoming a #BrandAmbassador with us.

If you would like to skip the #AdoptAKit campaign but, still wish to contribute to the #FightBackWithTesting campaign, please click here to donate on the Milaap website.

The cost of each testing kit is 1.2 Lacs + GST and each testing kit has the capacity to test 100 samples. We aim to donate 10 testing kits, which will help 1,000 people get tested for COVID-19, free of cost. In the next 30 days, we need Rs 13,44,000 for 10 kits, which will help 1000 people get tested. Please come forward to support our cause as we #FightBackWithTesting. Do contribute and share this campaign link with your friends and family.