The 2021 wave of the Covid-19 virus has left the country shook. The Covid-19 cases are skyrocketing and there seems to be little respite in sight. Shortage of hospital beds, oxygen and basic medicines are creating a state of fear and frenzy. Coming to the aid of Covid-19 patients and their families are a host of citizen vigilantes who are using their Instagram and Twitter accounts to generate awareness and help with Covid-19 resources for those in need.
Whether it is 10k followers or 1M ones, Instagram influencers have the ability to make a very strong impact, which is why the sharing of Covid-19 requests and resources on the microblogging site has enabled a mass movement. We list down 8 such influencers who helping the country by curating resources and information. So bookmark, follow, share and wear a mask.
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Sometimes humour is the easiest way to make an impactful statement, and Kusha Kapila with her tongue-in-cheek video request for plasma donation. Watch, donate and keep checking her Instagram stories for a steady source of medicine, plasma and oxygen resources.
Former Elle editor, Aishwarya Subramanyam is one of the most vocal Instragammers in the Indian continent. Her format of sharing resources is by dividing it into categories for the ease of use. She has been constantly updating her Instagram stories with oxygen sources and creating highlights based on location.
Faye Dsouza isn’t simply the most authentic news source on the internet but also a must-follow if you are looking for any kind of Covid-19 resources. Keep a track on government policies, growing Covid-19 numbers and her coalition of helplines, ambulances and hospital beds (an effort she is now promoting with Alia Bhatt).
Whether it’s sharing resources or sharing opinions, Shuchir Suri has been quite proactive in both. The co-founder of Food Talk India has been urging influencers to spread awareness about vaccines, returning oxygen cylinders, asking people to donate plasma and support companies that are making an impact.
It’s difficult to focus on work on any positive thoughts with everything that is going around us, which is why fashion influencer, Tarini Manchanda thinks it’s important for you to talk about mental health. She has also been updating her Instagram stories with shared resources as well as urging friends, family and followers to do their bit by contributing to worthy causes. Check her ‘Help’ highlight to know how you can contribute.
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We can never get enough of the way Dolly Singh can talk about societal problems with her accurate character caricatures and that too without batting an eyelid. Busting ridiculous myths like why women on their periods cannot get vaccinated and connecting, sharing and supplying her 1 million strong community with Covid-19 resources.
If you’re in a fix, reach out to Rasna Bhasin and she will help you by personally verifying and sharing resources. This Delhi-based influencer is on her toes keeping us updated and has divided her highlights into two parts – ‘Covid Guide’ which has all the tips and measures and ‘Covid Emergency’ – a call to action for those looking for plasma, oxygen or medicine urgently.
Scherezade Shroff Talwar
While we are all looking for positive news and content on the internet, as Sherry Shroff rightly points out there is none. But when you log in on Instagram you are surrounded by influencers like her using their power and reach for good, and that is the only respite. Stay connected to her stories for regular updates.
Harper Bazaar Bride’s former beauty director, Vasudha Rai is a big believer of bursting myths -whether its related to beauty or Covid-19. From sharing Covid-19 resources to generating awareness about home safety protocols, pet boarding to medical myths, she’s keeping her followers well informed.