Step into Aaromale and we wouldn’t blame you if you felt transported to an old-world India or the set of a period movie.
With a shingled roof, stone arches, wooden architecture, Pondicherry tiles, and rosewood pillars, a visit to this nearly 20-year-old house is like stepping into a time capsule. What makes the experience even better is that there are a bunch of experiences to try here, given that Aaromale is Hyderabad’s newest cultural hub.
Meaning ‘O beloved’ in Malayalam, Aaromale is a multi-faceted, multi-disciplinary space for workshops, theatre performances, and art. It is also a co-working hub, with a brand-building agency on one end, a tailoring boutique on the other, and a travel start-up in between. The first floor features a workshop space/studio.
If you plan on visiting, you can spend a day store-hopping from Harla Arts (a brand for designer ceramics) to Atulitagrama (a zero-waste eco-friendly grocery store) where you can buy as less as one gram of something to avoid wastage. A few steps away is Pulp Pressery, a healthy juice station, and Sandy’s Artistry (makeup studio).
The brainchild of Anvesh Reddy, a filmmaker, and his friends, Aaromalé has been envisaged as a “co-creative community space that celebrates art and culture,” says Anvesh, as we settle in to talk at the corner café here. “We all studied in the US together and were flat mates. We decided to create a space where you can shop, eat, work, connect through events and learn from workshops,” he shares. They came upon the idea when the family of Byreddy Rajasekhar Reddy, the political leader who had floated Rayalaseema Parirakshana Samithi prior to Telangana state bifurcation, vacated the house towards the end of 2018. Anvesh, who lived in the same neighbourhood, saw the opportunity to develop the space, and finally launched Aaromalé in August last year. “At that time, we were still evolving the space and it started to get popular in December last year.”
The café on the ground floor is a cosy space featuring restored chairs that you can spend the day in with a book. Regulars swear by the Quinoa Pulav here, apart from the marvelous choco mocha coffee. The ultra healthy Sprout Sandwich and Beet Hummus Sandwich are must haves, as is the Spicy Pineapple Salad. For something heartier, try their Curried Cauliflower Rice or Chipotle Quinoa Bowl, both of which are wholesome and light. Healthy desserts include Chia Seed Pudding, which is mildly sweet.
Aaromale is a calm and creatively stimulating space “meant for you to fall in love with your passion,” says Anvesh. Sit out in the lawn, called Arena, in the evenings for some quiet time – the area is lush, and only adds to the laid-back feel. “Most of it was already there when we started restoring the house,” Reddy adds, “and that made it perfect for a creatively inspiring space.”
Address: A-72, Road No 12, Film Nagar, Hyderabad
Contact: +91 95734 01750
Opening hours: 10:30 am
All images: Courtesy Instagram