Scrolling endlessly on Instagram has become a way of life. Thanks to some content creators, this scrolling takes up hours at a time. These highest-paid social media influencers prove that making content is as lucrative as difficult as it is!
Of course, when it comes to making content, most of us are just as good as posting a couple of pictures every once in a while. And yet we are hooked on Instagram? Reason? Content creators. These faces have become synonymous with the platform they belong to. From engaging with their subscribers and followers, to announcing giveaways and the classic Insta reels and stories, these creators leave no stone unturned to create more engagement and bring us something new every day. Their hard work pays off and how! Today we are looking at some of the highest-paid social media influencers in India, whose earrings and net worth will put you to shame.
Highest paid social media influencers in India
Kusha Kapila
The one woman who needs no introduction. Kusha Kapila is everywhere today. From featuring in Masaba Masaba S2 as the bare-it-all PR, to hosting her own comedy show, and now making it on Koffee With Karan Season7’s special episode, this woman has changed the game on content creation in India. She started content creation as a fun activity at her job at iDiva and became a favourite in no time. It didn’t take her long to leave her job and take up content creation full time and we are so glad! Widely known for her characters of South Delhi aunties and girls, Kusha enjoys an estimated net worth of Rs 20 crores.
Follow her here.
Varun Aditya
A wildlife photographer, Varun Aditya has 2 million followers on Instagram at the time of drafting this story. It might not be as big as many of his contemporaries, but the hefty price he charges for each post on Instagram speaks volumes about his popularity. At Rs 8.6 lakh for a single post on his Instagram, he is one of the highest-paid social media influencers in India.
Follow him here.
Kritika Khurana
Popularly known as @thebohogirl, Kritika Khurana is your regular girl next door who has made it big on social media. With 1.7 million followers, she was named Cosmopolitan’s Influencer of the Year in 2020. Charging between Rs 3.75 lakh for a post and Rs 1 – 3 lakh for a video, she has a net worth of approximately Rs 15 Cr.
Follow her here.
Aashna Shroff
With 937k followers on Instagram, she is a fashion and beauty influencer with content that has hundreds of fans online. Shroff takes home about Rs 2.65 lakh per paid post on Instagram. With a net worth of Rs 37 crore, she is one of the highest-paid social media influencers in India.
Follow her here.
Saloni Chopra
An Indian-born Australian actress, model, director, producer and author, Saloni Chopra has appeared in several movies and shows. Living life the wanderlust way with her partner, Chopra has 441k followers wishing they had the life she has. With an estimated net worth between Rs 10-30 crore, she is undoubtedly one of the highest paid social media influencers.
Follow her here.
Ajey Nagar aka Carryminati
One of the most popular Youtubers out there, Carryminati is a sensation among youngsters for his unique style of content. Not just that, he is also one of the highest-paid social media influencers in India. Earning around Rs 10 lakhs a month from YouTube ad views alone, he also makes about Rs 15-25 lakh a month from superchats and sponsors.
Follow him here.
All Images: Courtesy Instagram
A journalism student who studied the subject only to meet SRK in person, she settled for the best way to meet him. Covering Entertainment throughout her career, and now Food, Health and Lifestyle as well, Sreetama is also a self-proclaimed plant mom. In love with all things slow and quiet, she can often be found hunting for quiet corners with a glass of wine in hand. Other loves include little, inconsequential things, like neatly tucked-in bedsheets and big, significant things, like whole cheesecakes. She dreams of being a baker and writing about food someday.
Most Popular
