Cheers to sustainability because Diageo, the world’s biggest spirits maker, will be serving Johnnie Walker whisky in paper bottles from 2021.
The environmental-packaging comes in the wake of increasing pressure on companies to cut the usage of plastic packaging and curbing the damage done to our ecosystems. Mostly sold in glass bottles, Johnnie Walker whisky glass bottles too consume energy and create carbon emissions. And despite the efficiency, they still have a significant carbon footprint.
In the new paper bottles, the pulp will be pressurised in moulds which then will be cured in microwave ovens. The bottles will be sprayed internally with coatings that are designed not to interact with the drinks they will contain. Many cartons made out of paper have a plastic coating inside to stop the leakage. Diageo, however, said its drinks bottles will not have that plastic coating.
The new bottle, developed in partnership with venture management company Pilot Lite, will be made from wood pulp that meets food-grade standards and is fully recyclable. Diageo and Pilot Lite have launched a sustainable packaging company called Pulpex Ltd to develop the paper bottle and collaborate on research and development. Pulpex Ltd will also produce packaging for the likes of Unilever and PepsiCo.
Diageo, which also makes Guinness and Smirnoff vodka, said it uses less than 5 per cent of plastic in its total packaging. The British beverages firm has set targets to reduce and recycle plastic in its packaging as part of the United Nations Sustainable Development Goals program by 2025.