Everything you ever needed to know about the legendary Ferrari dynasty now comes to you with hundreds of documents, history and pictures, all packed into one dynamic presentation – a limited-edition Ferrari bible that is already being touted as a priceless retrospective. The book contains Enzo Ferrari’s secrets to success, Ferrari’s rich cultural heritage and unseen photographs and notes from Ferrari’s archives tracing the brand’s genesis from 1947 to now, spanning seven decades.
Published by Taschen and edited by Pino Allievi, the Italian sportscar journalist and Formula 1 commentator, the book simply titled, Ferrari, is designed with precision – a red, leather-bound, hand-stitched beauty enclosed in a spectacular aluminum case inspired by the Testarossa red-head valve covers of a Ferrari V-12 engine. Interestingly, Allievi has already worked with Enzo Ferrari on the 1988 book Ferrari Racconta, his last book. The stunning design, on the other hand, is the work of Marc Newson, famed Australian industrial designer and vintage sports-car racer who has done acclaimed work for Qantas Airlines, Riva, Apple, and Ikepod.
The book comes in three variations: a standard one, a ‘Collector’s Edition’ and an ‘Art Edition’. The Ferrari V12 inspired case that accompanies the book comes only with the Collector’s Edition while the bookstand is the add-on to the ‘Art Edition’. It’s interesting to note that the cover and the bookstand are as intrinsic to the book as they are to the brand’s make. Made of cast aluminium, the chrome has been sandblasted with powder to preserve the metal’s natural feel, while the top of the case has been finished using Ferrari’s own red varnish, the same as that used on their engines. The bookstand’s legs are made out of chromed steel that’s been welded on using tungsten inert gas, an industry trademark. The idea is simple – fans and collectors around the world can now own a piece of Ferrari heritage in their living room.
The fact that the book has been authored by Pino Allievi is an added draw and that can only mean one thing – unrestricted access to Ferrari’s trade secrets. The private car collections and classic blue print sketches for some of Ferrari’s most iconic cars throughout their reign are just some curiosities the book enthuses you with.
“Superlatives lose their luster, their power, and frankly, their meaning in describing Taschen’s latest triumph in the art of book publishing. Ferrari is a veritable bible of everything you wanted to know, everything you thought you knew, and what you could never have imagined about the vision of a little boy named Enzo Anselmo Ferrari…” — Force One
There are only 250 books of the ‘Art Edition’ that will be signed by Piero Ferrari, (son of Ferrari founder, Enzo Ferrari). They are priced at $ 28,500 and come with the famous book stand. The other 1697 copies are collector’s editions priced at $ 5800 that come with the Marc Newson red-topped aluminum presentation case.
This one-of-a-kind coffee-table brilliance marks every highlight throughout Ferrari’s rich history and Italian motoring condensed into 514 pages of vintage glory.
Available in December 2018, Taschen is currently accepting pre-orders.
All Images: Courtesy Taschen