Our brands

The world of recreational and professional photography is going to change as we know it, thanks to the Fujifilm 100-MP medium-format camera that has just debuted in India. Fujifilm’s last camera drop was last year, and after a long wait, the glorious Fujifilm GFX 100 has arrived. Featuring the latest innovation, this is a large format mirrorless digital camera with a whopping 102MP BSI CMOS sensor, in-body image stabilization (IBIS), uncropped 4k 30 frames per second video, and Phase Detection Auto Focus (PDAF). It is priced at Rs 7,86,999.

GFX 100 with the Matador 6 lens
What is it and who is it for?

This large format 100-MP shooter is for serious, quality-driven photo artists, who want to shoot masterpieces on a comparatively compact, large-format mirrorless camera. Its 100-megapixel sensor delivers stunning images for large print work (billboards and art gallery prints). Apart from the pixel jump, key changes compared to its predecessor, GFX 50S, include a significantly faster AF performance that now uses a hybrid phase-detection system, and in-body image stabilisation up to five stops which is ideal for shooting in low-light situations. There is also raw capture in 16-bit, for greater dynamic range and a ton of post processing flexibility.
It also shoots high quality uncropped 4K video on its entire large format sensor, using borrowed video features such as IBIS and Auto Focus Tracking from its younger siblings such as the XT-3. All in all, it makes this camera perfect for hybrid shooters who want to own one camera that does all.

Shot on the GFX 100

The GFX 100 sets a new precedent because it delivers the highest quality images while making the process seamless. Fashion, celebrity, and fine-art photographers can now enjoy the best quality images that medium format sensors offer, with the mobility required for creative freedom that full-frame cameras offer in one camera. It’s a beautiful crossway of quality and convenience.

‘Serkan Gunes Reaching New Heights’ shot on the GFX 100

Key Features 

  • 102-megapixel BSI CMOS sensor 
  • Native ISO range of 100-12,800, expandable to 50-102,400 
  • 16-bit raw files 
  • 3.76 million PDAF pixels covering nearly 100% of the image area 
  • Improved autofocus performance and speed 
  • 5.0 fps burst mode 
  • 5-axis in-body image stabilization 
  • X-Processor 4 
  • Integrated vertical grip 
  • Weather-sealed magnesium alloy body 
  • Dual UHS-II SD card slots 
  • Top and rear sub displays 
  • 3-way tilting touchscreen LCD 
  • 5.76M-dot OLED electronic viewfinder 
  • 4K/30p video recording and Eterna Film Simulation 
  • Built-in Wi-Fi and Bluetooth 

All images: Courtesy brand

Pranav Bhasin

Bhasin is always on the lookout for creative avenues to express his skills in graphics and videography. A self-confessed petrolhead, in his spare time you will find him reassessing his list of favourite tech and auto gizmos.