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Home > Gear > Tech > Instagram to start testing NFTs on platform this week, says Mark Zuckerberg
Instagram to start testing NFTs on platform this week, says Mark Zuckerberg

Meta CEO Mark Zuckerberg said on 9 May that Instagram, which is part of Meta Platforms, Inc., will start testing integration of non-fungible tokens (NFTs) on the platform starting this week.

Zuckerberg made the revelation in a video interview with Tom Bilyeu, the co-founder and host of Impact Theory — a weekly interview show in which some of the world’s most famous achievers share their knowledge and secrets behind their success.

What did Zuckerberg say about NFTs on Instagram?

Testing to involve augmented reality NFTs

“We’re starting building for NFTs not just in our metaverse and Reality Labs work, but also across our family of apps. We’re starting to test digital collectibles on Instagram so that creators and collectors can display their NFTs,” Zuckerberg told Bilyeu.

“We’re going to bring similar functionality to Facebook soon,” Zuckerberg said.

The Facebook founder added that his team is also working on 3D NFTs and enabling their use via the company’s AR platform.

“We’re also going to work on augmented reality NFTs, basically 3D NFTs, that you can bring to Instagram Stories using Spark AR, that’s our software AR platform,” Zuckerberg said.

What Instagram head Adam Mosseri says

In a separate video, Instagram head Adam Mosseri said that as part of the test a small group of NFT users in the US will be able to display their tokens across feeds, messages and stories.

This, Mosseri underlined, is a learning process for Instagram and there are some issues that need to be worked out.

“I want to acknowledge upfront that NFTs and blockchain technologies and Web3 more broadly are all about distributing trust, distributing power,” Mosseri says. “But Instagram is fundamentally a centralised platform, so there’s a tension there.”

Once the testing is over, NFT creators and collectors around the world will be able to display their artistic possessions on Instagram.

According to The Verge, Meta spokesperson Christine Pai said that NFTs minted on Ethereum and Polygon blockchains will be initially supported. This will be followed by Solana and Flow.

Instagram isn’t the first major social media company to integrate NFTs on its platform. Twitter allowed users to display their NFTs in the form of hexagon-shaped profile pictures starting January 2022.

Main image: Azamat E/@esen_aza/Unsplash; Featured image: Obi – @pixel6propix/@obionyeador/Unsplash

Manas Sen Gupta
Manas enjoys reading detective fiction and writing about anything that interests him. When not doing either of the two, he checks Instagram for the latest posts by travellers. Winter is his favourite season and he can happily eat a bowl of noodles any time of the day.
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