Home > Gear > Tech > All the big announcements from the launch event of iPhone 13
All the big announcements from the launch event of iPhone 13

In its first event this year, Apple unveiled its next generation of iPhone, iPads and Apple Watch, featuring faster processors and better cameras, on 14 September. The event was organised online by the company and was titled “California Streaming”.

While the new iPhone 13 smartphone series will feature four variations – iPhone 13 Mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, the tech giant also unveiled the new iPad, iPad Mini and Apple Watch Series 7.

Here’s a look at the announcements made at this event.

The iPhone 13 and iPhone 13 Pro Max

Image: Courtesy Apple Inc.

Apple has unveiled iPhone 13 Pro and iPhone 13 Pro Max with the “most advanced dual camera system ever.” The new smartphones boast the biggest wide camera sensor along with an ultra-wide camera that will enable users to take incredible pictures even in low light.

The new telephoto cameras have a 3x optical zoom for enhanced and detailed close ups. Furthering the video and photo enhancement capabilities of the phone, the telephoto cameras have features like computational photography, for better images in the Camera app, night mode, depth-of-field transitions, macro video, time-lapse and slo-mo, among others.

Adding to the features, Apple’s senior vice president of Worldwide Marketing, Greg Joswiak, said, “The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”

Additionally, the Super Retina XDR display with ProMotion feature aims to make the touch experience more fluid. With twice the adaptive refresh rate of up to 120Hz, the touch experience of both models will be faster and more responsive. Offering sizes of 6.1 inches and 6.7 inches, the display has a more efficient OLED panel.

With a world of filmmaking capabilities, the two models come with a ProRes feature which helps capture moving moments, edit and deliver them in the same quality as that of the most expensive cameras used in films.

The advanced camera system has brought the art of cenematography to iPhone. Its new Cinematic mode, in Dolby Vision, helps to shift focus with a simple touch while you shoot.

With the power of an A15 Bionic chip, which is the world’s fastest, the two phones have a new 6-core CPU, a new display engine and a faster 16-core neural engine, which is “capable of 15.8 trillion operations per second” and iOS 15.

iPhone 13 Pro and iPhone 13 Pro get big bump to their battery life as well.

The abrasion and corrosion resistant models are made with surgical-grade stainless steel band and have a flat-edge design. With a textured matte glass back, these phones are available in four vibrant colours — graphite, gold, silver and Sierra blue.

The iPhone 13 Pro starts at US$ 999 and the Pro Max starts at US$ 1,099. Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US and over 30 other countries and regions can pre-order starting 5 am PDT (5:30 pm IST) on 17 September. They will be shipped starting 24 September.

Buy here.

The iPhone 13 and iPhone 13 mini

launch of iPhone 13 Apple_iphone13
Image: Courtesy Apple Inc.

Available in pink, blue, midnight, starlight and (product) red, the iPhone 13 and iPhone 13 mini boast beautiful redesign in aluminum frame. Its 6.1-inch and 5.4-inch displays come with an iPhone-exclusive ceramic shield and is water-resistent. The reengineered Super Retina XDR OLED offers a 28 percent brighter display.

While the TrueDepth camera system, although smaller than the rear cameras, provides a larger display area along facial authentication features, the diagonally placed lenses on the rear offer a dual-camera system.

Equipped with the biggest sensor ever in an iPhone dual-camera system, the two models come with a wide camera of 1.7 µm pixels. While the Sensor-shift OIS technology helps to take more steady pictures, photos and videos shot in low-lighting places are enhanced and detailed because of the ultra-wide camera.

launch of iPhone 13_iphone13_camera-nightmode-wide
Image: Courtesy Apple Inc.

Also enabled with an A15 Bionic chip, filmmaking capabilities are enhanced with the help of the Cenematic mode and both iPhone 13 and iPhone 13 Mini support HDR video recording in Dolby Vision.

Similar to iPhone 13 Pro and iPhone 13 Pro Max, the iPhone 13 and iPhone 13 Mini are powered by the new 6-core CPU, the 16-core Neural Engine and iOS 15.

With an enhancement in battery life, the two models will last all day. While iPhone 13 has two and a half hours more battery life than iPhone 12, the Mini will last longer by an hour and a half more than the iPhone 12 mini.

The iPhone 13 costs US$ 799 and iPhone 13 mini costs US$ 699 and will be available for preorder on 17 September. Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order these models starting 5 am PDT (5:30 pm IST) on 17 September. They will be shipped starting 24 September.

Buy here.

Apple Watch Series 7

Image: Courtesy Apple Inc.

Reengineered with faster charging, precise design and increased durability, the Apple Watch Series 7 is a must have. Powered with watchOS8, the new Apple watch comes in five aluminum case colours of midnight, starlight, green, blue and (Product) Red. However, the models made in stainless steel – Apple Watch Edition, Apple Watch SE and Apple Watch Series 3 – will be available in the existing colours.

Users can experience the Always-On Retina display with slimmer borders allowing a larger screen area and more readability.

With an enhancement to battery, the Apple Watch Series 7 will charge 33 percent faster than its predecessors and offers 18-hour battery life.

Along with a tougher exterior, it has a crack-resistant front crystal, dust resistant certification of IP6X and comes with a water-resistant rating of WR50.

Image: Courtesy Apple Inc.

This series will continue to offer tools for health, wellness, electrical heart sensor, ECG app and a Blood Oxygen sensor, among many others.

Hailing the new series, Apple’s chief operating officer, Jeff Williams said, “Powered by watchOS 8, Apple Watch brings useful new capabilities to help customers stay connected, track activity and workouts, and better understand their overall health and wellness.”

Additionally, Apple Watch Series 7 has two larger font sizes and a new QWERTY keyboard.

Available later this year, the Apple Watch Series 7 is priced at US$ 399.

Buy here.

The new iPad and iPad mini

launch of iPhone 13_Apple_iPad-mini
Image: Courtesy Apple Inc.

The new iPad mini sports a larger Liquid Retina display measuring 8.3 inches and is powered by the new A15 Bionic chip. Compared to its predecessors, the iPad is 80 percent faster and comes with a new USB-C port, which would enable faster connectivity.

Its ultra-wide camera with a new 12MP sensor, Center Stage and support for 2nd generation Apple Pencil, among many other features is a “huge leap forward that can be held in the palm of your hand,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

Available in pink, starlight, purple and space grey, it is equipped with 500 nits of brightness, P3 wide colour gamut, anti-reflective screen coating, True Tone and full lamination that make photos and videos appear with the best display. Its stereo speakers enable a great movie experience.

launch of iPhone 13_Apple_iPad-mini_connect
Image: Courtesy Apple Inc.

The 6-core CPU provides enhanced performance, complemented with a 16-core Neural Engine and new ML accelerators, enabling a faster processing speed than its predecessor.

The iPad will now come with a faster A13 processor and a 12-megapixel front-facing camera. With a wider lens, it aims to capture a larger area and comes equipped with an LTE wireless connection.

It is valued at US$ 329 for 64 GB storage.

The Wi-Fi models of iPad mini start at a price of US$ 499 and the Wi-Fi + Cellular models start at US$ 649 and will be available starting 24 September.

Buy the iPad mini here.

(Main and Featured images: Handout/Apple Inc./AFP)

Anurupa Sen
Having worked with some of India's top media houses and publishers, Anurupa found her passion in food, music and storytelling. Although she loves to explore all sorts of foods, the ambivert's fluffy pancakes, minced meat alfredo pasta and kosha mangsho are a hit among a close-knit group of friends. At other times, she is usually found perched on the sofa, kicking back with a cup of coffee and binge-watching light comedy.