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The Samsung Serif, a portable piece of elegant tech decor, makes a debut in India. Here’s all you need to know about it.

Going beyond digital frames and entertainment screens, the Samsung Serif series is all about blending lifestyle television and home decor. The tech titan has always been a pioneer when it comes to screens, take the gargantuan ‘Wallpaper’ or the ‘Odessey G9’ a 49″ curved gaming screen, they consistently up the ante on this front. Their latest endeavour not only offers the same digital calibre but also doubles up as home decor, to match the aesthetics of one’s living room. Not just as a television, but an accessory too.

The Samsung Serif is the result of a collaboration between the brand and  Parisian design duo Ronan and Erwan Bouroullec, mastercraftsmen in the affairs of living room decor. It boasts a distinct uni-body design, which appears to take the shape of the letter ‘I’. It is supported by four long metal legs, making it portable not limiting it to a shelf or wall like a traditional TV.

The Samsung Serif uses a Quantum Dot Technology and comes paired with an Active Voice Amplifier feature. It is also HDR 10+ certified and can upscale everything to 4K using its AI Up-scaling technology. What’s also cool is that the Serif also has NFC connectivity, which means that one has to simply place or tap a smartphone to the top of the TV to connect. This will soon pair with AirPlay 2, which allows Apple device users to stream content.

Samsung has launched The Serif in three sizes – 43-inch, 49-inch, and 55-inch and are priced at Rs 83,900, Rs 1,16,900, and Rs 1,48,900, respectively. The lifestyle TV will be available only on Amazon, Samsung’s official online store, and select Samsung Smart Plazas.

The Serif will be available at a special price on Amazon from 8th July to 17th July 2020.

All images: Courtesy brand

Mikhail Gomes
Senior Features Writer
A watch aficionado, Gomes also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.