Home > Gear > Tech > A TV that doubles up as art? Meet Samsung’s breakthrough tech-décor, The Frame 
A TV that doubles up as art? Meet Samsung’s breakthrough tech-décor, The Frame 

Televisions in living rooms have always run the risk of looking ungainly. Not in tune with the décor, mounted and sticking out, bulky, a plethora of wires – there are plenty ways in which they can interfere with the aesthetics of a space. But Samsung’s found a way to walk the tightrope. Melding luxury design with top-of-the-line technology is The Frame TV by Samsung. It’s a work of art in more ways than one.

Samsung The Frame

Think of a television that’s sleek, smart, modern, and boasting the best specs. Now add the fact that it can turn into an artwork whenever you want. That’s The Frame for you. Setting standards in every way possible, The Frame promises the visual brilliance of a television, and the beauty of a perfectly displayed artwork in your living room.

The Frame TV by Samsung: Features, Specifications, and Design –

Coming forth with QLED glory, The Frame flaunts 100% Colour Volume using Quantum Dot Technology, making everything that you watch on it feel true to life. The Quantum Dots use inorganic materials that not only create vibrancy but also promise vivid image quality for years. In this case, it means a warranty of watching bright colours and no screen burn-in for a decade.

The Frame TV

The magic also happens inside. With 4K AI upscaling, you will get 4K resolution images regardless of the source. The Frame also uses adaptive picture — it understands the environment and adjusts colour and brightness of the display accordingly using its Brightness Sensor. Its Active Voice Amplifier (AVA) identifies any surrounding noise in real-time to isolate, boost, and clarify voices or dialogue playing on TV. There is the energy-saving Motion Sensor as well that puts the device automatically in sleep mode when you leave the room. All of this is possible thanks to the Quantum Processor 4K underneath.

So how does it actually turn into an artwork? It’s how it is designed. The Frame has a sharp, elegant bezel, much like the frames of artworks you find in galleries. When you aren’t watching your favourite show, switch to ‘Art Mode’, pick a masterpiece from an in-built gallery of over 1,200 artworks, and display it on your screen – it’s like your very own art collection. Showcase a personal artwork or even choose a much-loved family picture!


It’s added edge is that while it can be mounted on your wall, there is no gap between The Frame and the wall, making for a much cleaner silhouette. What about wires? The Frame by Samsung uses just one wire that’s connected to the One Connect Box, an all-in-one piece for everything you need. Depending on how big your living space is, you can choose from The Frame’s three sizes — 50″, 55″, and 65″. Another feather in its cap — The Frame is an intelligent TV that uses Smart Hub and Voice Assist to help you navigate through shows, channels, and more.

We did say it was a work of art.

The Frame TV is priced Rs 72,990 onwards. To bring it home and transform your space, head to Samsung.com or Flipkart’s Big Billion Days Sale (no cost EMI, cashback, exchange available).

All images: Courtesy brand

Mikhail Gomes
Features Editor, Lifestyle Asia India & Contributor - Augustman
A watch aficionado, Mikhail also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.