Ever since ‘Sunburns’ & ‘Tomorrowland’ festivals got popular among youngsters, millennials are also eyeing profitable career breaks in Electronic Dance Music. Ritviz, Zaeden & Nucleya are influential examples. But there are many hindrances particularly budget constraints faced by young artists. Interview with Keshav Bhardwaj of Streamin’ Music Group who divulges into the many challenges and costs of EDM production.
From radios & underground dance music to global charts and commercial investment, EDM has become the mainstream in the music industry. With the youth that likes to explore new genres of music, pacing club culture, EDM producers gaining recognition as professional musicians and social media that can help grow your fan base, it’s the right time to build a career in EDM. But every aspirant must know the financial aspect involved and all that it takes in creating electro-music. Here are Bhardwaj’s two bits:
What are the costs of becoming a Musician/Producer as getting a Digital Audio Workstation, other equipment and all things that it might take to produce, edit and record?
There is an initial investment needed to start producing music. On average, a DAW costs around $600-$700. With that, there is certain hardware equipment you need such as an audio interface, a decent microphone, studio monitors, a reliable computer/laptop for sure, and a basic studio setup. After that, you would need various plug-ins and VSTs to further enhance their productions. Now the overall cost of everything really depends on how you want to progress and take your time with things.
Do they need to spend on musical instruments and learning them in order to produce these techno tracks and mellow beats?
Electronic Dance Music is one of the most popular genres in the world that also has a lot of sub-genres like techno, drum & bass, trance, and dubstep to name a few. Aspiring producers fancy EDM, because, unlike many other genres, it is no longer necessary to learn a musical instrument to produce a song. But there’s still a lot of difference between arranging a few drum beats, synth samples, and making music that is constructed with expertise, love, and inspiration.
How much the beginners should charge, and how can they make themselves known?
I think beginners should initially focus on gaining experience and exploring their art. There are a lot of processes involved with making music and at a certain time, every artist needs to have a skill set that covers all of them. Money starts flowing in with recognition and to be recognized one has to excel at what they do.
What is the current scenario in the industry regarding payments to EDM producers and what financial woes they may have to battle with?
EDM has become a lifestyle and there are thousands of producers if not more in the industry, grinding and putting out music every day. Payments usually come in the form of royalties from various streaming platforms where artists distribute their music. Royalties depend on the streams one has on their tracks and different distributors have different time frames when they release the payments. An artist has to understand that the money they make will be shared between the record label, publishers, managers and all other related parties if any. Some other ways of making money would be playing shows, selling merchandise to name a few.
What are the tips for upcoming EDM producers?
So, if you are a music buff and are particularly interested in EDM and want to make a career, here are my five tips. Have your own unique style and sound, then you have a higher chance of getting recognized by the audience and the record labels. Also, familiarise yourself with classic EDM sounds, how these were used in the past and have evolved over the years. Focus on our own techniques and production and don’t be overwhelmed by the amount and quality of music coming out.
Listen critically and analyze your favorite tracks to get an insight into the arrangements and sounds used. It is kind of like a roadmap that might help you smoothen the whole creative process. Get Feedback as music is subjective, and everyone might not like yours. Sonic Training i.e. training your ears to the sounds you listen to and the sound you want, helps a lot. It not only helps you in achieving a good mix and balance but also eases sound design in accordance with your songs.