H&M has a penchant for epic collaborations, and over the past couple of years, the brand has made its associations with designers a much-looked forward to event. And there are a wide range of storied labels that H&M has looped in, to create easy, wearable pieces. Jeremy Scott, Versace, Karl Lagerfeld, Jimmy Choo, and Comme des Garçons, are only some of fashion’s biggest names who have lent their creative strokes to H&M’s eclectic canvas. And now, this universe has gotten bigger – hitting stores today is Ariana Grande x H&M.
After delivering back-to-back music hits, being a part of reality TV (she appeared on ‘Keeping Up With The Kardashians’), and sharing the big screen with the likes of Ben Stiller and Owen Wilson in ‘Zoolander 2’, Grande has stepped into the fashion space. As expected, every piece from the Ariana Grande x H&M collection speaks directly to the millennial (and of course, lovers of her music). From hoodies in cream and white featuring a quirky image of Grande herself and bodysuits with the iconic ‘Thank u, Next’ lyrics printed in front, to cotton candy pink T-shirts, transparent bags and beanies, this line is teeming with spunk and youthfulness. So whether you are a Gen-Z influencer, a street style novice, or a denim-loving hipster, there is something for everyone who wants to add cool to their wardrobe.
The collection launches in India today at all H&M stores and online. The collection comprises of 30 pieces, starting at Rs 999.