With sartorial preferences becoming more individualistic and personal (even bespoke!) the discerning gentleman is quite aware of the array of online shopping portals and designer labels in India. Though, in a sea of commercial e-stores, the titans always occupy the spotlight, making it a bit difficult for us to discover newer labels and expand our sartorial spectrum. We’ve been on the look out for newer and underrated menswear labels that might be worth your attention this year. While some labels are intentionally quirky or whimsical, others are a tad minimalistic and even sustainable. Here are a few brands you could consider shopping from so you could change up your style in 2020.



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From its name to its designs, this band is all about providing high quality dress-wear with a touch of quirk. With pseudo-Japanese and pop culture influences, NOONOO is climbing the charts on the millennial fashion scale. Their Urumaki and Shiro shirts are our personal favourite, they’re a perfect blend of fun and class. In terms of price, their shirts start at Rs 5000, a tad steep but their quality and finish is certainly unparalleled.

Rare Rabbit – The House of Rare


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As a true house of luxury casual-wear and ethnic silhouettes, the Rare Rabbit has been one of most sought-after menswear labels in 2019. If you’re looking for a minimalist vibe and high-quality pieces, this is the place to shop from. The Bangalore-based company recently made their Mumbai debut as well, if you’d like an in-person experience with their pieces.

The Bleu Label India


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While prints and heavy detailing might be too much, we’ve handpicked The Bleu Label simply for their calmer approach towards menswear in terms of design. Embraces the classics of style – solids, stripes and checks, and they do this with utmost quality too. We understand that not all men prefer loud sartorial silhouettes but just simple quality clothing.

Cesari London


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There aren’t too many menswear labels in India who do vertical stripes better than Cesari. As their signature, their stripes, florals and their colour play in their shirts is very interesting. For those looking for a budget buy, Cesari is a great place to shop from. While they’re extremely experimental with their colour palettes, they stay true to the classic cues of menswear and pay serious attention to fitting.



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Abkasa is a designer label for men who admire the classics yet wish for a splash of fun on their shirts. With almost every design embroidered, this menswear label champions in affordable luxury formalwear. Fusing western formal silhouettes with bold Indian motifs and design patches, the brand also aces in terms of fit and silhouette.

Fancy Pastels


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What’s unique about Fancy Pastels is their printing process. It isn’t the usual commercial laser printed method, they’re mostly handmade. Once the dye sets in on the cotton, it’s laid on a table and punched with wooden blocks of the design or print. The use of this method is truly rare for commercial menswear labels. Each layer of print is actually block printed. In terms of price, a standard printed shirt would cost you about Rs 2000. Since their entire label is dependent on prints, we think this aesthetic would be great for men who embrace floral and quirky prints.

All Images: Courtesy brands/Instagram & Getty Images

Mikhail Gomes
Senior Features Writer
A watch aficionado, Gomes also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.