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7 cool homegrown brands to buy your men’s jackets from this season

In our quest to bring you the coolest homegrown menswear brands, we decided to talk about winterwear. To stock up on your seasonal jackets and coats, you don’t always need to burn a small hole in your pocket. Here’s how you can stock up on your winter jackets, while, at the same time, supporting local. Enjoy our picks!


homegrown jackets

This Delhi-based brand is all about sustainable fashion, ethical markups, and super quality at affordable prices. Entrepreneur Aashray Thatai has his finger on the pulse of trends, and this translates beautifully in what we consider as one of the most promising homegrown brands in the market right now (what with all the sustainable collaborations and initiatives visible on its platforms). 

Browse through Postfold’s website to discover some cool jackets. We love the reversible Sherpa jacket with furry collar detail, or the colour blocked bombers, perfect for places like Mumbai, where its cool but not cold. These bombers, designed in Supima cotton, are a winter staple when paired with denims and sneakers. Another winter staple from Postfold is a beautifully tailored denim jacket, with a herringbone contrast collar. If you are a fan of stylish minimalism and beautifully crafted jackets, this label is a must-check-out. 


homegrown jackets

We spotted Jay Ajay Jalal’s quirky, oversized pieces last year in our story on cool Indian street style labels. Needless to say, this small brand, tucked away in a bylane in Mumbai’s Bandra area, packs in quite a punch in terms of aesthetic and innovation. Ranveer Singh’s appearance in a rapper-chic ensemble, for Gully Boy promotions, has managed to garner it a significant fan base.

Jaywalking has emerged as one of the trendiest streetwear labels, offering both ready-to-wear and tailormade stuff. The label has good offerings for plus-sized clients as well. Founded by rapper, artist and designer, Jalal, Jaywalking makes use of contemporary textures like neoprene, denim, and velvet, on different silhouettes, but what’s caught our eye are the XL jackets, graphic print bombers, as well as this super chic black utility jacket. 


homegrown jackets

This Delhi-based fashion-forward minimalist brand is deeply rooted in a streetwear aesthetic. Founders Sanya V Jain and Varun Jain have conceptualised this experimental brand to be gender-fluid, body-loving, and monochromatic. Browsing through SMOKE’s chic black and white website, we are crushing on this cotton fur sherpa jacket as well as the suede sweatshirt, which in itself, is quite a statement piece. 

We love its limited production and pieces — not too much to choose from, but a few, high-quality statement pieces. We also love the sherpa hoodie in solid white cotton fur, with minimal detailing. They keep doing collaborations, including a recent collection with Delhi-based designer Gaurav Khanijo. SMOKE Wear’s aesthetic is truly international, as its founders believe that clothes are “not about gender and body type, but about personality.”

Nought One

homegrown jackets

Delhi-based designer Abhishek Patni’s dapper personal style is reflective of sharp aesthetics in his streetwear brand Nought One. While we love Patni’s monochromatic shirts, kurtas and joggers, we can’t help but gush over Nought One’s offbeat approach to winter jackets. 

A case in point is the selection of nifty windbreakers in bright graphic colours and three-dimensional elements. A lot of utility-based pieces like multi-pocket jackets and bombers add an industrial vibe to winter attire. Camo prints figure significantly in Nought One’s offering. We’d say that a quirky jacket from here would be perfect for an outdoorsy weekend or road trip in the wilderness. It has already caught the attention of international brands, what with its collaborations with Vans and Adidas Originals.  

Siddhartha Tytler 

The blue-eyed-boy of Delhi’s fashion set, Siddhartha Tytler’s snazzy bomber jackets, parkas, kurtas, and warm coats are truly desirable. Full marks to Tytler for blending form and function, in his uber-chic and bold creations. While Tytler’s menswear has got us hooked, we have to highlight that his bomber jackets, embellished to perfection, are statement pieces. Picture this — a piece as quintessentially western as the classic bomber, with Indian elements like embroidery, sequins or zari work. So chic, right? 

Actor Aditya Seal was spotted recently in one of Tytler’s latex bomber jackets, while Jim Sarbh made a splash on Instagram in a cosy quilted bandhgala, which could well double up as as a dapper jacket for those nippy nights. So here’s your cue to support local and wear your desi swag, quite literally.

Mint Blush Designs

Delhi-based designer trio Aamir, Sahil, and Shazmeen established this small-production unisex label, which excels in Indian menswear. But recently, we spotted this brand doing some super cool — and warm — winter jackets, like a gorgeous polka dot and textured bomber jacket sported by Ayushmann Khurrana.

If you’re in the market for a made-to-measure winter jacket, at affordable prices, the designers will customise something for you. Mint Blush’s discreet popularity is also indicative of a new micro-trend of Indianwear brands foraying into making statement western pieces, by transposing desi elements. We’re thinking a patchwork jacket inspired by Rajasthan, or maybe even a velvet jacket with traditional embroidery details.

Two Point Two Studio

This Delhi-based design studio by Anvita Sharma specialises in genderless pieces, which are super avant-garde yet practical for daily wear. We checked out Two Point Two’s super cool selection of jackets that come in bright colours as well as pastels with cuff, shoulder, and sleeve embellishments. A winter wardrobe staple — the beige trench — is beautifully reinvented here with large lapels and oversised pockets, which would pair perfectly with denims and sneakers. Très chic!

All images: Courtesy brands. Hero image: Courtesy Siddhartha Tytler; Featured image: Courtesy Two Point Two

Riaan George

Riaan J. George is a luxury journalist and blogger based between Mumbai, India and Colombo, Sri Lanka. He has also worked for several leading luxury publications including L’Officiel India, Eat Stay Love, Blackbook India and India Traveller. He is passionate about covering beats like luxury trends, grooming, men’s fashion, auto, hospitality and aviation.