Throughout this year’s sneaker calendar, adidas has been audaciously obsessing about technologically superior shoes. Being at the forefront of 2019’s biggest trends in sneaker culture, adidas extends their 3D printing treatment with yet another groundbreaking technology as they also introduce reflective details to the line. The adidas AlphaEdge 4D drops in India today, and it is a real treat for midnight joggers.
Earlier in August, we saw the ZX 4000 4D, who sported a similar digitally printed midsole tech, which is currently adidas’ most ambitious athleisure division yet. For those wondering what separates this midsole silhouette from the rest, it’s the ability control the energy return with every stride along with a comfier and breathable cushion. This helps during intensive training and jogging sessions by absorbing the pressure we apply at every step and releasing it, a way to use energy efficiently.
In our opinion, the process of printing it is actually as fascinating as the final product. The midsole of the adidas AlphaEdge 4D is claimed to be printed out of light and oxygen, using Digital Light Synthesis, a technology pioneered by Carbon. Back in 2017, when adidas announced their 3D printing venture, it was in association with Carbon.
In a nutshell, their Carbon Digital Light SynthesisTM tech uses digital light projection, oxygen-permeable optics, and programmable liquid resins to print high-performance and durable polymeric products. This printing tech has now been used in its new reflective upper, which was a cool and necessary addition for midnight joggers. It also retains it ultra-lightweight composure.
Klaus Rolshoven, director of future design, adidas said “The adidas 4D is our most ambitious midsole to date. What started out as a conceptual ‘Futurecraft’ innovation has not only allowed us to completely re-think our manufacturing processes but also create a data-driven experience that breaks new ground in performance capability and comfort.”
The adidas AlphaEdge 4D launches in India today and will be available for retail at the adidas online store, adidas app, and select retailers from November 2019. Priced at Rs 27,999.
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