Adidas and Lego have rolled out a buildable Lego Superstar brick model

Adidas Originals and the Lego Group have reunited to launch a bold new take on the iconic Superstar silhouette. In a surprising new development, a buildable Lego Superstar sneaker brick model will accompany the classic shoe.

The collaboration highlights elements from both brands — Adidas’ archival aesthetics with Lego’s quintessential bricks.

The Lego Superstar sneaker for adults features a classic white and black leather construction with their iconic three stripes, shelltoe and heel tab which have all been carefully crafted to emulate the Lego brick pattern. To round it all off, the sneaker is accented with gold foil.

Use Lego elements to recreate the Superstar into an eye-catching, collectible sneaker display — the buildable set includes 17 extra brick elements and for additional realism, even has shoelaces and comes in an authentic shoebox.

The model measures over 12 cm high, 27 cm long and 9 cm wide and comes complete with a display stand and plaque.

Looking to celebrate the creativity and spirit of reinvention, Lego encourages customisation of the brick-built sneaker. The Superstar sneaker is known for its rich street art culture, and has inspired many creatives to embrace their individualism.

The Lego Adidas Originals Superstar 10282 sneaker model will launch 1 July. More details here.

This story first appeared on Augustman Singapore

All images: Courtesy The Lego Group