Our brands

Masaba Gupta is a designer, entrepreneur, and an overall polymath who redefines trends every time she unveils a collection. 

Her love for fashion and everything surrounding manifests in different ways. Whether it’s via social media that is buzzing with editorially perfect images or judging the show ‘Supermodel Of The Year’, next to Malaika Arora and Milind Soman. On August 28, her new series ‘Masaba Masaba‘ hits Netflix, and we are all on the edge.

The trailer dropped today, giving us a peek into what the show will be like. The main cast includes Masaba Gupta and her mother, the veteran TV actress Neena Gupta as themselves. The plotline explores the rise of a designer, her struggles, different facets of her work, and her survival.


View this post on Instagram


It’s fresh, hot, and messy! #MasabaMasaba. Trailer out TOMORROW. @Netflix_IN @viniyardfilms

A post shared by Masaba (@masabagupta) on Aug 12, 2020 at 11:30pm PDT

Gupta is an entrepreneur of the future balancing her social media skills, taking it to the mood board, rolling out collaborations after collaborations. That’s not all! She has also lent her perfection to beauty products case in point being her Nykaa collaboration and knows how to play with jewellery, after designing a collection for Amrapali.

The show gives a taste of what it is like to be a designer in India. The trailer gives a peek into not just the professional struggles, keeping the brand and the studio afloat, but also the impact it has on one’s personal life. Gupta did share the sneak peeks of the show in her social media earlier. The show also features Vietnamese-American actor Lana Condor, who visited Masaba’s store in Mumbai and even got herself a new dress from her collection.

The cast also includes Neil Bhoopalam, Rytasha Rathore, and Samran Sahu. The series has been directed by Sonam Nair and is produced by Ashvini Yardi. Pooja Bedi, Kiara Advani, and more also make an appearance in the show.

Staff writer