With the spread of coronavirus all over the globe, big businesses are coming together to extend a helping hand to those in need. Here are Indian fashion initiatives and funds amid COVID-19 that you need to know about.
As COVID-19 hits India, different sectors are waking up to a new reality. Every business is revaluating its production and distribution cycles, and fashion surely happens to be one of them. In Indian fashion, the worst-hit includes the craftsmen, an army of handiwork professionals employed by the designers. To ensure their welfare, two of the leading brands in India have come forward with a solution.
Bollywood’s favourite couturier Anita Dongre, who has dressed the likes of Kareena Kapoor Khan and Sonam Kapoor, took to her brand’s Instagram last night to announce a medical fund of Rs 1.5 crore. This fund comes in support of the smaller vendors, self-employed artisans, and partners without medical insurance or coverage to prepare for medical emergencies. That’s not all, the brand has also extended help to its direct employees through the fund, in case they find themselves in an emergency.
Another Indian brand to provide generous funds amid COVID-19 is Bangalore-based Angadi Heritage. It works with master weavers and their families from all over India. The brand has extended a 100 per cent wage support to hundreds of its weavers and craftspeople all over the country.