If there is one lesson that the current pandemic has schooled us in, it is about slowing down and rethinking our consumption patterns. As global brands re-explore sustainability and it’s different aspects, those in India are no different. The latest initiative ‘Restore Love’ comes from Ujjawal Dubey’s label Antar Agni.
It is all about bringing old damaged garments back to life. They treat, refurbish, enhance as per occasion the garments that you own. The idea came from Dubey’s favourite jacket and his childhood memories.
“I have a jacket that has lasted me a greater part of a decade. I’ve overdyed it a few times, sewn-in buttonholes, and reconstructed sections of it,” says Dubey. “Every week I wear it, it takes on greater meaning and ensures a little less consumption. It would be such a great joy to create this for others to reimagine those special pieces within their wardrobe.”
“We have always believed in the slow life, and this idea has been brewing for a while now,” says Dubey “Slow down life and let it grow on u, and in this case, the evergreen-ness of the clothes.”
As slow fashion is something which designers and consumers are giving renewed attention, Dubey’s initiative seems to be at a perfect time. If you have ever owned an Antar-Agni garment that needs a little more love, bring your piece to them, and they will make sure you have your old friends back, maybe in a new avatar, may be enhanced for your occasion if you so choose. Allow that cut on the fabric, damage, or alteration be your window into reinvention.