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If there is one lesson that the current pandemic has schooled us in, it is about slowing down and rethinking our consumption patterns. As global brands re-explore sustainability and it’s different aspects, those in India are no different. The latest initiative ‘Restore Love’ comes from Ujjawal Dubey’s label Antar Agni.

Designer Ujjawal Dubey. Image: Courtesy Antar Agani
Designer Ujjawal Dubey. Image: Courtesy Antar Agani

It is all about bringing old damaged garments back to life. They treat, refurbish, enhance as per occasion the garments that you own. The idea came from Dubey’s favourite jacket and his childhood memories.

“I have a jacket that has lasted me a greater part of a decade. I’ve overdyed it a few times, sewn-in buttonholes, and reconstructed sections of it,” says Dubey. “Every week I wear it, it takes on greater meaning and ensures a little less consumption. It would be such a great joy to create this for others to reimagine those special pieces within their wardrobe.”

Image: Courtesy Antar Agni Instagram
Image: Courtesy Antar Agni Instagram
As the global fashion industry breaks the vicious cycle of seasons, it is time to reflect on your already purchased outfits. For all of us, growing in Indian households, hand-me-downs resonate with not just cherished memories but with a special family connect. Mending them and wearing them was a norm, and Dubey’s initiative wants to bring focus to that, along with the value of upcycling.

“We have always believed in the slow life, and this idea has been brewing for a while now,” says Dubey “Slow down life and let it grow on u, and in this case, the evergreen-ness of the clothes.”

Image: Courtesy Antar Agni Instagram
Image: Courtesy Antar Agni Instagram

As slow fashion is something which designers and consumers are giving renewed attention, Dubey’s initiative seems to be at a perfect time. If you have ever owned an Antar-Agni garment that needs a little more love, bring your piece to them, and they will make sure you have your old friends back, maybe in a new avatar, may be enhanced for your occasion if you so choose. Allow that cut on the fabric, damage, or alteration be your window into reinvention.

Staff writer