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Conscious consumption shapes fashion in 2020 says Pinterest 100 report

From responsible travel to conscious consumption to sustainable living, these trends have been ruling our lifestyle for most of 2019. And they are all set to make a stronger appeal in 2020, especially with the way we consume fashion. Consumers are more likely to make environmentally-friendly purchases in 2020, points out the Pinterest 100 report, which offers a glimpse of emerging trends for next year. In particular, secondhand wedding dresses have attracted the curiosity of internet users around the world with searches that increased by +41% between August 2018 and July 2019 in comparison to the same period a year earlier.

fashion trends 2020

The report compared the number of searches launched worldwide from August 2017 to July 2018 and August 2018 to July 2019, and identified 100 emerging trends that it divided into ten cultural themes or shifts, which correspond to the desires and new ideas piquing the curiosity of internet users around the world.

A center of attention in recent years, the trend for “conscious consumption” will continue in 2020 in the sectors of decoration, DIY, and lifestyle more broadly. Fashion will continue to see consumers showing an increased interest in recycled materials, as well as secondhand and environmentally-friendly clothes.

fashion trends 2020

Going into detail, Pinterest highlights three main fashion trends: thrifted wedding dresses (searches up by +41%), art and creations made from ocean waste (+39%), and second-hand clothing (+38%). Enthusiastically embraced by major ready-to-wear brands and retailers, the vogue for gender-neutral fashion has also caught the attention of consumers, who are looking for gender-neutral hair styles (+625%), unisex children’s clothing (+119%), and androgynous wedding wear (+51%).

fashion trends 2020

Another fashion trend that emerged in 2019, the 1990s will still be in vogue with fashion addicts next year. Internet users are particularly interested in scrunchies (+6,309%), which made a major comeback this year, hair clips (+930%), Y2K outfits featuring army pants, hip chains and logos (+669%), grunge fashion (+292%), and streetwear (+277%). The 90s trend has had a major impact in the worlds of television and music.

All images: Courtesy Getty Images

This article was published via AFP Relaxnews.