Home > Style > Fashion > Daniel Lee’s first campaign for Bottega Veneta is all about timeless appeal
Daniel Lee’s first campaign for Bottega Veneta is all about timeless appeal

Last year in December, Daniel Lee unveiled his debut Pre-Fall 2019 collection for Bottega Veneta with an array of separates and dresses fitting in the label’s signature. Pieces with strong silhouettes yet with a delicate appeal, everything that resonated with craftsmanship, the bringing together of leather, silk, and wool – all these defined Lee’s understanding of how the modern woman aspires to dress in everyday life.

Bottega Veneta Spring Summer 19 campaign
Bottega Veneta’s SS ’19 campaign

The same ease is reflected in Bottega Veneta’s recently unveiled campaign, its first under the creative direction of Lee. The 32-old-year designer presents his creations in a refreshingly simplistic way through a series of sun-kissed frames. Captured in the lens by Tyrone LeBon and seeking inspiration from Italian neo-realist cinema, the campaign wasn’t shot in a controlled setting but in the scenic surroundings of Ischia, a volcanic island in the Gulf of Naples. 

Bottega Veneta Spring Summer 19 campaign
Images from the Bottega Veneta SS ’19 campaign

What makes this visual narrative strong is its timeless appeal – the shots exude a relaxed, unpretentious feel where the focus automatically shifts to Bottega Veneta classics. The campaign features a clean, makeup-free Kaya Wilkins sporting a white tank top paired with leather basketball shorts and runway veteran Saskia De Brauw wrapped in a calf leather trench coat and wearing neutral-coloured pumps.

Bottega Veneta Spring Summer 19 campaign

Besides apparel, the campaign also features an oversized tan leather tote bag as well. To define his vision for Bottega Veneta, Lee paired elements not to explore dichotomy but an interrelation; leather against bare skin; a gold metal chain around a neck and an overall placing of pieces which seamlessly become a character in his story.

Daniel Lee’s first campaign for Bottega Veneta is all about timeless appeal

Anupam Dabral

Sr. Associate Editor

It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.

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