If we had a penny for every milestone Deepika Padukone has reached in her 20-year long career, we’d be millionaires by now. Because the girl is unstoppable. The star’s latest achievement is another career high, reflective of her drive for success, choice of brand collaborations, and business acumen. Today, Deepika Padukone became part of a global Louis Vuitton campaign that features a number of well-known and popular young achievers, a roster of 24 actors and models from all over the world.
It’s the genius of Nicolas Ghesquière, creative director for women’s collections, who has in his own way redefined the way campaigns at Louis Vuitton are created. Padukone is now a muse because she’s one of the faces Ghesquière, a man known for his impeccable taste and wildly on-point casting calls, personally chose.
The campaign though looks like a blast because it showcases the French luxury house and Louis Vuitton’s best picks through pulp horror movies and books, almost like it’s inspired by the 80s, with a sort of ‘Stranger Things’ vibe. Padukone sits demurely in ‘Don’t Turn Around’, a fiction thriller by American author Michelle Gagnon.
A first for a Bollywood star, the campaign sees Padukone dressed in a black and white checkered dress layered with a dull-grey Sherlock Holmes-style overcoat. The accessories, a mini belt bag (all the rage now!) and a pair of green quilted boots (sexy yet sinister) add to the vibe.
The other stars in this Pre-fall 2020 campaign include Sophie Turner, Léa Seydoux, Alicia Vikander, Chloë Grace Moretz, among others. With India now waking up to luxury fashion through Bollywood’s lens (just think back to all international labels you have seen your favourite star wear recently), this might be a small step for Padukone, but it’s a giant step for Indian representation.