Technology seems to be the buzzword in the post-COVID-19 fashionscape. A number of labels and retailers globally are rewiring their customer experience strategies. In India, a few labels have launched their e-shopping chapters and some have upgraded the existing ones. The point simply being customers who want to shop can make purchases without entering the store.
Here are designer websites that you need to checkout.
The iconic Mumbai store recently launched its online operations. Lemillindia.com will be the first luxury e-commerce platform in India to feature a range of both high-end international designer labels and affordable luxury brands. The website will launch in three phases. Phase one will launch casual wear, formal wear, accessories (shoes, bags, and jewellery) for women. Phase two will be launched by August 2020 and offer clients a home section featuring homegrown brands for furniture, home décor, and accessories such as Phantom Hands, Case goods. Phase 3 will launch by 2021 offering bridal trousseau services to capture the bridal market.
Known for his exquisitely crafted handloom saris, Sanjay Garg of Delhi-based brand Raw Mango launched the e-commerce operations allowing sari enthusiasts all over Indian to shop. Slated for later this year, the pandemic prompted the brand to launch its e-shopping chapter earlier, owing to the fact the customers are still in a precautionary lockdown, and those who want to shop can be facilitated. Customers will be able to receive their orders within India in 6-8 days and internationally in 10-12 days.
One of the most beloved textile and fashion designer Gaurav Jai Gupta’s label Akaaro is all set to extend its shopping experience to e-commerce soon. The brand announced recently on its social media. So, for all those sari enthusiasts, there is no more waiting. Just click and shop.
Just in case you are looking seasonless, evergreen wardrobe staples, Payal Khandwala is the designer to know. She recently launched a virtual shopping experience for customers who would like to shop for the brand’s products from the comfort of their homes. Keeping the customer’s health and safety in mind, the designer announced a special service created for their patrons that lets them select and try clothing that will be delivered to their home. The brand has a dedicated team that diligently sanitises each product that comes in and goes out.
Payal Singhal has pioneered the idea of designer websites in India. She launched an e-commerce shopping platform in 2013, and now, given the post-pandemic circumstances, Singhal is set to offer an Omni device shopping experience. The new rendition comes with a host of new initiatives like limited exclusive access to new collections, sales, multi-currency check out, multi-variable product filters, and customised measurements.
Just in case you are looking for the best of menswear, Curato might have some answers. A first-of-its-kind multi-designer boutique focused on menswear has already become a celebrated space among menswear aficionados. Now the store is taking its edit online with a spectrum of Indian designers across athleisure, occasionwear, experimental to classic wear. From Antar-Agni, Rajesh Pratap Singh, Kunal Rawal to Rohit Gandhi & Rahul Khanna, the website hosts a number of labels. Looking for menswear designer websites, this one is the one to click on.
Exquisitely crafted Indian textiles, heirloom saris and the best of bridal wear, that’s how one can sum up the offerings at the recently launched Shantibanaras.com. Besides this, if you want to explore digital printing, blocks, and various hand embroideries, and styles of dyeing, this is your one-stop-shop. They deliver pan India within a week from payment and can also manage to deliver products internationally.
Luxulo’s carefully curated edited of luxury brands won’t disappoint you. From Burberry bags to Gucci sneakers to dresses from labels such as Karl Lagerfeld and Michael Kors, there is a lot to explore. Menswear category is also brimming with options; from Kenzo shirts to exquisitely crafted coach loafers.
Buy iconic jewels from the iconic jewellery brand Bulgari while sitting in the comfort of your home. And not just that, you can shop via a new payment method, CosmoPay. It allows a shopper to complete a transaction using a personalised link through an instant message sent by one of the brand’s store client advisors.
Celebrated couturier JJ Valaya has also launched his refurbished website Valaya.com which allows shoppers to browse and shop his collections from the comfort of their homes, it also opens up the brand to a worldwide audience, especially those who don’t have access to Valaya collections in stores. In doing so, JJ Valaya aims to create a space for customers by establishing a bridge between the online and offline worlds, creating a complete, enriching, bespoke customer experience. Needless to say, it was one of the most anticipated designer websites of the year.
With his new couture collection at Indian Couture Week 2020, ace designer Amit Aggarwal also launched his new website. It will feature Amit Aggarwal’s signature textiles and workmanship. From sarees and lehengas to dresses and separates, the offering also includes his luxury prét line with the promise of seasonal capsule collections.