In today’s social media-scape ‘influencer’ can be a tricky term. At times celebrated but sometimes disapproved, it has come to define a clique of market savvy, entrepreneurs who have transformed themselves into brands. One look at Diipa Büller-Khosla‘s all-encompassing lustrous resume will set the record straight. You have to be many things, needless to say, a fashion aficionado, a beauty expert, a wine connoisseur, a true-blue traveler, and overall a multi-tasker. Followers on different social media platforms are a great add-on.
If you follow fashion, Khosla’s 4-day wedding extravaganza in Udaipur (she changed a total of 9 outfits, including Sabyasachi and a custom Ashi Studio gown) to Dutch diplomat Oleg Büller can’t go unnoticed. She has been a collaborator with mega-brands such as The Estée Lauder Group, Maybelline, Swarovski to name a few. Khosla is one of the first South Asian influencers to be rubbing shoulders with the likes of Chiara Ferragni and Aimee Song, hitting the Cannes red carpet and making her international presence felt.
Her mosaic-like Instagram feed gives her (978K) Insta-followers a peek into her colourful, jet-setting life. Be it sitting front row for a Sabyasachi show, taking over the runway for Gaurav Gupta, attending movie premiers in floor-sweeping gowns, or sharing candid images of her holidays Khosla ensures that her presence is impeccable. This Delhi-born International Law graduate has used her following (she’s even had work experience at the United Nations’ International Criminal Court) for social causes as well. Khosla worked with UNHCR, the UN refugee agency, on its social media campaign, has addressed UK’s House of Commons. She is also a part of Post For Change, Unicef India’s most recent initiative with Sherry Shroff, Juhi Godambe, Deepika Ghose, where they will travel across India raising awareness about menstrual hygiene.
With so much going on, Khosla knows how to have fun and keep her Insta-glam levels high. She spoke to Lifestyle Asia on how to look Instagram-ready.
On her must-have fashion labels while traveling
I am a Dior girl, I think the brand is super chic, elegant and timeless. I also love Longchamp & Other stories and COS are my favorite stores from the H&M Group and they carry beautiful pieces that are great quality. Uniqlo is great for basic pieces and has really grown throughout the past years. When I travel I also love to check out vintage stores and bring home some unique fashion that remains me of the vibe from the city.
On her traveling hero pieces
A good pair of Mom jeans, a nice pair of sneakers and my Celine sunglasses are my traveling essentials.
On her preferred footwear when on-the-go
My personal preference are comfy sneakers – I own great Samsoe Samsoe sneakers that are just super comfy and great for traveling. Also, Reebok is such an iconic brand with a great 90’s vibe and most importantly super comfy!
Since I am based between London and Amsterdam I love to support young and local talents from the fashion Industry. The footwear brand Filling Pieces is my absolute crush. They reflect that cool Amsterdam streetwear style and the shoes are clean yet futurist and great quality.
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You can now call me Ranger Dii 😜🇿🇦🐅🦓🐘 @kapamaprivategamereserve #firstsafari Jumpsuit from @revolve
On her beauty must-haves when flying
I always need to have Mascara (Max Factor just came out with a new one that I absolutely love), lip balm (By Terry rose balm is amazing), a great liquid highlighter (Becca is my go-to) to give me back my glow after long travels, an exfoliator (Kiehls is one of my favorite skincare brands) and most importantly sunscreen (Garnier and Neutrogena have some of my favorite products).
On selfie-perfecting beauty tips
Lighting is key always make sure you. But also take care of your skin drink a lot of water and my secret tip is to take probiotics, I really love taking Vitabiotics vitamins and minerals every day, since a healthy gut is essential for a good and healthy glowing skin. And no light can replace a healthy inner glow.
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Just a regular work week out here in Bermuda 😆🌊🌊💦 @revolve #boatday #revolvesummer
On a few essentials, she carries to get an Insta-friendly picture
Of course, my iPhone X for sure to start with, an external light for instance ring lights and if needed a selfie stick is handy for self-timed pictures or videos.
On how to accessorize while traveling
I love to play with accessories depending on the season and the country I am traveling to. A lot of necklaces, bracelets, and earrings are essential for a great look. I adore bags and they reflect my daily mood plus I also love adding sunglasses and for the summertime cute hats. Another great way to play with accessories is to mix and match gold and silver jewelry which I absolutely love doing.
Anupam Dabral
Sr. Associate Editor
It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.
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