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Quality, precision, and excellence are the traits that define every Armani creation. Not just couture but his eye for detail extends to ready-to-wear and athleisure too.

EA7 Emporio Armani store

There is good news for everyone who is on a lookout for perfect activewear pieces; think leggings, shorts, and t-shirts made in the best of breathable and durable fabrics that will make you stand out. Armani Group has announced the opening of a new EA7 Emporio Armani store at the Select CITYWALK Mall in New Delhi, and the brand will also be available on the e-commerce platform Ajio.com.

EA7 Emporio Armani store

EA7 Emporio Armani is the line devoted to sports fanatics. Since its launch in 2014, the line has become synonymous with expertise in technical clothing for men and women to meet the requirements and needs of seven different sport disciplines: Training, Water, Tennis, Club, Speed, Basket, and Mountain. What makes this line unique is the research that has been done in employing the latest generation technology and the distinctive Armani style, guaranteeing utmost comfort whilst also meeting the highest standards in terms of breathability and water resistance during training and competitions.

EA7 Emporio Armani store

EA7 Emporio Armani store peeks into the signature Armani aesthetic. Its 560 sq. ft. space has interiors featuring geometrical motifs, organised into squared shapes and straight lines. There is a prime focus on design, ensuring every corner highlights the spectrum products displayed in the store. The consistency of the space is enhanced by the black bulkhead that wraps the store in two luminous rings. Meanwhile, the sport-inspired “7 pattern” leads the attention to the significant areas inside the store, and also features on the external façade, giving a distinctive appearance to this new home for the EA7 collection.

All images: Courtesy brand

Staff writer