The affairs of menswear may have been domesticated for three-quarters of 2020, but that didn’t stop luxury brands and hypebeasts from coming together to create masterpieces. All over the spread of just one year, the worlds of hype-wear, automobiles, gaming and high fashion collided, expending the conventional spectrum of menswear even further. While some discerning, other’s fresh. These are some of the best menswear collaborations we saw in 2020.
From Dior x Nike to Lamborghini x Supreme, these are the best menswear collaborations of 2020
Gucci x Fanatic
When a London-based Esport juggernaut teams up with an Italian catwalk powerhouse, we not only get an incredible collaboration but a luxury gaming smartwatch too. The Gucci x Fnatic watch takes after the maison’s Dive watch design. With a contemporary appeal, we see Fnatic’s sporty influence blending perfectly with Gucci’s Italian suave. Gucci also stated that the timepiece takes inspiration from Fnatic’s League Of Legends team.
Kith x BMW
Both Kith and BMW are worked on something special this year, bringing streetwear to a new level of automobile luxury. In total, there are 96 apparel and accessory pieces for the entire collection. However, that’s not all Kith and Fieg are doing with BMW. Fieg’s love for the German automaker dates back to his childhood with his grandfather, who owned the late 80s E30 M3 in red. Having already teased about a collaboration for weeks through a series of Instagram posts, it’s through there we see Fieg’s adoration for BMW, particularly, the completely rebuilt 1989 E30 M3. Undoubtedly one of the best menswear collaborations of 2020.
Nike x Dior
This right here was the holy grail of sneakers for the year, 2020. Nothing trumps this collab and the fit. Travis Scott, who is the most prolific name in the sneaker business, is their poster boy too. As sneaker culture and athleisure lean towards retro silhouettes, the Air Dior capsule does too. Meshing Dior’s pristine tailoring with American 80s athleisure, the core line-up will include a gray suit with new logo buttons, silk shorts decorated with a graphic motif featuring the “CD” initials. Highlights from the collection include minimalist wool suits adorned with buttons featuring the “Air Dior logo,” MA-1 bomber jackets, gray suede hoodies and cashmere sweaters.
Supreme x Lamborghini
Two giants from two cultures, coming together to create an icon. Lamborghini’s Italian motoring heritage and Supremes’ streetwear cult appeal united in the month of March this year to create something truly special. The entire collection will feature a myriad of apparel, including T-shirts, S/S shirts, hockey jerseys, and of course, skateboard decks. Aside from Supreme’s branding, Lamborghini‘s emblem is also emblazoned on certain pieces. Of course, this isn’t Supreme’s first time tying up with another luxury brand. Unless you have been living under a rock, the Supreme x LV collection is still one of the most sought-after collections to this day.
Reebok x Assassins’ Creed
If you’re wondering what Thor would look like as a Viking warrior, this is it. Valhalla made a recent debut and took the world by storm. While doing so, they teamed up with athliesure spealist, Reebok over a slick capsule. Which then became a gamer’s collector item and a Viking-draped pair for runners. You may not notice this at first glance, but there are two elements at play here – the deep black represents the Nordic nights and the blue, the elegance of the Northern lights. This pair is a Disneyworld for Nordic geeks. More so in black, it’s designed with a moulded-mesh upper, built around its distinctive zigzag-shaped and energy-return sole.
Porsche x PUMA
For decades now, we’ve seen these two iconic German-born titans push performance to the limit, both on the track and the street. One with sports cars and the other, with sneakers, both icons in their own right. Now, these two worlds collide with an exclusive collection of shoes inspired by the 911 Turbo. Each of the line’s eight styles spotlights a specific generation of the iconic car, dating back to its debut in the mid-1970s and culminating with present day.
Adidas x LEGO
As part of the three-stripes’ new ZX family, their latest drop is in collaboration with the folks at LEGO. The ethos here is that you’re never too old to play, as LEGO blocks have been a part of every millennial’s childhood. The pair, however, is packed with the colours of LEGO and comprises of a multicolour mesh, a synthetic suede upper, and LEGO studs all over. You also get a bunch of extra coloured laces to mix and match according to your favourite LEGO block.
All images: Courtesy brand
Mikhail Gomes
Features Editor, Lifestyle Asia India & Contributor - Augustman
A watch aficionado, Mikhail also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.
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