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    Gone are the days when embroidered and intricately done kurtas were only pulled out for special occasions. With a number of brands creating contemporary designs using traditional techniques, this staple silhouette has shed its wallflower image to be reborn as a go-to every day outfit. Undoubtedly, the winning look for any festivities, if you are not sure where to start your hunt for the perfect kurta set, we turn the spotlight on the 10 must-have kurta brands.

    Devnaagri

    Image: Courtesy Devnaagri
    Image: Courtesy Devnaagri

    This luxury pret brand is already well-known for its cotton and Chanderi kurta sets with organza dupattas in delicious sorbet shades. The light gota and foil work are the elevating accents, making them a fitting pick for this Lohri.

    Heena Kochhar

    Heena Kochhar
    Image: Courtesy Instagram

    Looking for a bit of old-world charm? Kochhar’s Mughal-inspired sets exude nostalgia. Her A-line kurtas are paired with old-school trousers such as farshi pants, shararas, and cropped pants with embroidered cuffs.

    Lajjoo C

    Image: Courtesy Instagram
    Lajjoo C kurta set. Image: Courtesy Instagram

    This Mumbai-based label reinvents vintage inspirations while still retaining a patina of yesteryear royalty. The final look is one of sophistication. Patrons of the brand include the likes of Nita Ambani and Madhuri Dixit-Nene.

    Maayera Jaipur

    Image: Courtesy Mayeera Jaipur

    If Jaipur’s signature block prints have your heart, then this label is for you. The designs are fuss-free and promise maximum impact with minimum effort. Shilpa Shetty Kundra is a fan of the cropped anarkali and sharara set while Kiara Advani is all for their off-duty tunic and palazzo sets.

    Mulmul

    Mulmul
    Image: Courtesy Instagram

    The label’s pure cotton mulmul kurta sets make a case for taking the humble kurta from low-key lunches to evening parties. Pastel colours and whites are a mainstay of their collections as are fun twists such as swing kurtas, tassel-hem pants, and sheer panels. Everyone from Sara Ali Khan to Janhvi Kapoor has been spotted in this brand.

    By Kaveri

    Image: Courtesy Instagram
    Image: Courtesy Instagram

    The label’s linen sets with a focus on asymmetrical kurtas can easily be taken from AM to PM. The happy colours, layered cuts and interesting hemlines make their creations sworn favourites

    Punit Balana

    Image: Courtesy Instagram
    Image: Courtesy Instagram

    The designer borrows from his hometown of Jaipur and reinterprets cultural cues with a modern flair. His ensuing printed kurta sets are cool, contemporary, and easy to dress with a quick change of accessories. He has a legion of Bollywood loyalists including Kareena Kapoor Khan, Alia Bhatt, Sonakshi Sinha, Aditi Rao Hydari, and more.

    Sureena Chowdhri

    Image: Courtesy Instagram
    Image: Courtesy Instagram

    At the heart of this brand’s design aesthetic is versatility. The empire waist kurta can double up as a dress while the tasselled dupatta can easily be teamed with other kurtas in your wardrobe. The designs are effortless and exude vintage charm, but are often modernised with detailed cropped pants.

    Torani

    Image: Courtesy Instagram
    Image: Courtesy Instagram

    The brand’s sensibility is steeped in reviving Indian textiles and championing homegrown embroideries. The kurta sets retain the elegance of their inspiration, but easily fit into modern-day settings as well.

    Featured image via Lajjoo C

    Praachi Raniwala

    Raniwala is a freelance fashion, luxury and travel journalist, and a brand consultant. She has a degree in fashion and lifestyle journalism from London College of Fashion, and previously worked as a features writer at L’Officiel India. You can now find her words in Vogue and Condé Nast Traveller among other publications. The writer is based in Mumbai, but her heart belongs to London.