Our brands

Love it or hate it, you can’t ignore Emily in Paris. The same goes for its fashion, especially if you like the French girl style.

The Parisian brand of effortless chic is intrinsic, not studied or copied. French girls form a personal relationship with their clothes, one outside of the world of trends and must-haves as dictated by fashion brands. And they live in their clothes, not simply wear them; it’s easy to do so when your wardrobe is full of timeless pieces.

Through years of thoughtfully dressing up, French girls just know what makes them look good. Their style rules (and they do have them, despite the shrug of insouciance they may offer) are deceptively simple: Opt for a look that’s laid-back but never lazy, clothes that are special but never showy. It’s all in the fit, fabric, and fine details, after all. As a new exhibition reveals, the spirit of French couturier Coco Chanel very much lives on in the cobblestoned streets of Paris.

Except for those in Emily in Paris, the most recent Netflix show to be hate-watched and hate-discussed. Much ink has been spilled about the titular protagonist (or antagonist, depending on your tolerance for thoughtlessness) and her style choices. An anklet worn around Tabi boots? A blouse with a print of the Eiffel Tower? A plastic raincoat, indoors?

Those looks couldn’t be further from French girl style. So, in an attempt to set the record straight and show you that, au contraire, Parisian chic isn’t all berets and bucket hats, we list the essential pieces that you’ll find in wardrobes of French It-girls past (think Jane Birkin, Françoise Hardy) and present (Jeanne Damas, Caroline de Maigret). We encourage you to mix and match these staples with all the confidence of Emily. Trust us, you’ll look anything but ringarde.

1
A stylish blazer

French girls will throw on a sharply tailored jacket over anything — a shirt, a dress, a pair of jeans. That’s because they’ve figured out that it’s the easiest way to elevate any look. Go for one that’s slightly oversized and lets you move around with ease. For colours, navy, grey, and black (of course) are generally approved. As for patterns, a good check, like the one on this Rebecca Vallance piece, never goes out of style.

Image: Courtesy Net-a-Porter

Price
Rs 52,000 (approx)
Shop here
2
A plain T-shirt

When it comes to choosing tees, cotton is fine, neutrals are preferred, and logos are a no go. Again, the rule is to keep it simple. Isabel Marant — a French woman herself — worked around this by giving the staple piece a knotted waist tie (that’s how cool girls would wear them, anyway) and some padded shoulders. A T-shirt doesn’t look so boring anymore, does it?

Image: Courtesy Net-a-Porter

Price
Rs 22,500 (approx)
Shop here
3
A silk button-down

A sumptuous silk or satin shirt, elegant on its own, is hard to say no to. The best part is that it can be casual or formal, depending on how you style it. French fashion editor Carine Roitfeld wears hers with pencil skirts, while Instagram It-girl Jeanne Damas tucks them into her jeans. We recommend wearing this slightly looser one from Vince with a couple of buttons undone to capture that sense of Parisian breeziness.

Image: Courtesy Net-a-Porter

Price
Rs 33,000 (approx)
Shop here
4
A petite bag

French girls are not fans of big bags. It goes against their idea of not trying too hard. Why would you even need to carry that much stuff around? What the mini bag lacks in space, though, they make up for in fun. Jane Birkin, for example, was never seen without her basket bags throughout the ’60s. Film icon Anna Karina even owned a purse shaped like a dog. Luckily, you have countless of options to choose from, with fashion labels like By Far offering new designs every month. Here, the latter makes the case for a petite, powder pink tote that’s crafted out of lizard-effect leather.

Image: Courtesy Net-a-Porter

Price
Rs 40,000 (approx)
Shop here
5
A perfect pair of jeans

You’ll need much trial and error to make this piece work for you, but once you do, it pays off. Jeans are the one style piece that we can all universally agree on. But the French are particular about the silhouette: High-rise, straight-cut jeans go a long way for them. A little flare is fine, and so is a pair that’s cropped with a fraying hem. Anything but form-fitting, skinny jeans — leave that to the Americans. If you want something that will age well, try this Rag & Bone pair. It’s actually from the brand’s archives, but it would still work just as well today. How French is that?

Image: Courtesy Net-a-Porter

Price
Rs 25,000 (approx)
Shop here
6
A pair of block-heel boots

How far can a pair of leather boots take you? Very, if you ask the French. These are the modern girl’s go-to shoes: They step out in ankle boots when they’re wearing jeans, or knee-high ones if they’re dressed in a miniskirt or a dress. Black is obviously the preferred colour. Just make sure they come with block heels and aren’t too high — those are much easier to walk in. Saint Laurent knows their clients well, and that’s why the French fashion brand unveils a new pair (like this one) every season.

Image: Courtesy Matchesfashion

Price
Rs 70,000 (approx)
Shop here
7
A pair of white sneakers

As their choice of boots tell you, French girls wouldn’t be caught dead in high heels. They find them silly, in fact. That’s why another favourite footwear of theirs is the white sneaker — clean, comfortable and classic — which they wear everywhere, even the office. A pair of low-cut trainers is the preferred silhouette, which is why it’s not surprising that the Adidas Stan Smiths is so beloved on the streets of Paris.

Image: Courtesy Adidas

Featured and hero image: Emily in Paris/Netflix via Facebook

This article first appeared on Lifestyle Asia Singapore.

Price
Rs 8,999
Shop here