Indian thrift stores are giving you some good vibes, good karma and a good deal. Take a look at our picks.
The thrift shopping culture is both new and known to India. After all, hand-me downs are an intrinsic part of our culture whether it’s your brother’s oversized sweaters or your grandmother’s beautiful kanjeevaram saris. On the other hand, the presence of an actual marketplace for preloved and vintage goods has alluded the sector. Filling this void, one that we didn’t even know we needed, are a host of small pop up Instagram pages streaming with one off pieces.
Remember Netflix’s show Girlboss, based on the life of the Nasty Gal entrepreneur Sophia Amoruso, who turned an eBay shop into a thriving brand? The genesis of these young Instagram brands are a bit like the scene where Sophia goes to a thrift store, bargain shops a jacket and sells it a fat sum on the internet. The world of online thrift shopping is 50% knowing the worth of the product and 50% presentation. We round up a list of upcoming thrift and vintage stores on Instagram that are serving some seriously stylish finds, designer and off the streets. If you’re looking to make sustainable fashion choices, find unique pieces or simply looking for a vintage cast-off, hit like on these thrift and vintage stores.
Instagram handle: @vintage_thestore
Why: Unlike other thrift stores, Punit Bhoj’s vintage_thestore deals with Indian textiles, mainly, museum-worthy Indian heirloom saris. He’s supplied textiles to movies like Bajirao Mastani and is your go-to space for rare styles like Baluchari silk saris, patan patola and Banarsi ikat ones.
Instagram handle: @aimee.loved
Why: Looking for a dose of minimalistic and modern styling, turn to the feed at the Aimée’s. Meticulously curated and upcycled, the marketplace is a great place for thrift and street finds, and even an opportunity for creating your own boutique on the Aimée Marketplace website.
Instagram handle: @good.old.news
Why: We simply love the details and descriptions that Good Old News (GON) offers to its buyers, from where your garment is sourced from (mostly Italy, but can be a shop in Pune) to the material condition. The eco-conscious store is a strong advocate of cyclical fashion, and even use seed paper as a part of their packaging.
Instagram handle: @everyday_rafu
Why: Rafu, drawn from the Indian technique of mending and fixing garments is a Bangalore-based vintage store for funky and eclectic pieces. Inspired by the trends of 70s and the 80s, the brand apart from selling international thrift wares also customises clothes to give you the right fit and vibe you desire.
Instagram handle: @bodements_
Why: Dreaming of thrift shops in the bylanes of Paris? Bodements is your local thrift fix, a Mumbai-based thrift store bent on propagating ideals of slow fashion, it stocks exclusive and lust-worthy upcycled clothing from across the globe that already has Bollywood stars and influencers sitting up to take notice.
Instagram handle: @AllThingsPreloved
Why: What started as a CSR initiative turned into a burgeoning business with physical shopping sales and a strong focus on sustainable fashion choices. Founded by Pritika Rao, All Things Preloved is a great place to turn for fuss-free branded clothes in mint conditions.